Social Media & Marketing Coordinator The AW Group | eXp RealtyFull-Time | Base Salary + Performance Bonuses Position Summary The AW Group is looking for a creative, driven, highly organized Social Media & Marketing Coordinator to take ownership of our social media presence, digital marketing, database engagement, and overall brand strategy. This is much more than a "post on social media" position. We are looking for someone who understands how to use content, marketing, technology, and consistent follow-up to generate real business opportunities. The ideal candidate will help tell the story of The AW Group, showcase our listings and successes, grow our online audience, maintain and engage our CRM/database, support our agents, and create marketing campaigns that ultimately generate leads, appointments, referrals, and closings. This position offers a competitive base salary plus performance-based bonuses, along with significant opportunity for advancement as The AW Group continues to grow. Key Responsibilities Social Media & Content Creation Develop and execute a comprehensive social media strategy across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.

Create engaging content including:

Short-form video and Reels Property and listing content Agent-focused content Educational real estate content Client success stories and testimonials Behind-the-scenes team content Community and local-market content Graphics, photography, and written posts Capture and edit high-quality photo and video content from listings, closings, team events, new construction projects, community events, and other opportunities. Maintain a consistent content calendar and posting schedule while ensuring that all content reflects The AW Group's brand, standards, and voice. Stay ahead of social media trends and identify creative ways to increase reach, engagement, followers, and inbound opportunities. Database & CRM Management Take an active role in managing and growing The AW Group's CRM and client database. Maintain accurate and organized contact records, lead sources, tags, follow-up plans, and database segmentation. Create ongoing campaigns designed to stay in front of past clients, current clients, prospects, sphere contacts, internet leads, and other opportunities. Work with team members to ensure new leads are entered correctly and that opportunities do not fall through the cracks. Develop email, text, newsletter, and database marketing campaigns designed to create conversations and generate appointments. Track engagement and identify opportunities for agents to personally follow up with leads and past clients. Help create systems that turn our database into one of the team's most valuable long-term business assets. Lead Generation & Conversion Marketing Develop marketing campaigns with a clear focus on generating measurable business, not simply impressions or followers.

Create campaigns around:

New listings Open houses Buyer opportunities Seller lead generation Home valuation campaigns New construction Past-client referrals Database re-engagement Community events Agent recruiting and team growth Work with leadership to track leads from initial source through appointment, contract, and closing whenever possible. Continually evaluate which marketing activities are actually producing opportunities and adjust strategy accordingly. Paid Advertising & Digital Marketing Create, manage, and optimize paid advertising campaigns through platforms such as Meta/Facebook and Instagram. Monitor advertising spend, cost per lead, engagement, conversions, and return on investment. Assist with landing pages, lead-capture systems, retargeting campaigns, and digital funnels. Utilize SEO, Google Analytics, social analytics, and other marketing tools to improve the team's online visibility and marketing effectiveness. Listing & Agent Marketing Coordinate marketing for new listings from launch through closing. Create listing graphics, social media campaigns, video content, open-house promotion, email campaigns, and other marketing materials. Support AW Group agents with branded marketing materials and help ensure that the entire team presents a consistent and professional image. Celebrate team wins, closings, production milestones, testimonials, awards, and community involvement. Brand & Reputation Management Help protect and strengthen The AW Group brand across every digital platform. Monitor reviews, comments, messages, and online conversations. Respond professionally and quickly to online inquiries and direct qualified opportunities to the appropriate team member. Develop strategies to consistently generate positive client reviews and testimonials. Maintain consistent branding across social media, websites, email marketing, print materials, signage, presentations, and other marketing channels. Analytics & Accountability Marketing at The AW Group should be measurable. Track and report key performance indicators including: Audience growth Content reach and engagement Website traffic Database growth Email and text engagement Leads generated Cost per lead Appointments generated Lead conversion Advertising ROI Reviews and testimonials generated Provide leadership with a simple monthly marketing report showing what worked, what didn't, and what we should do next. Qualifications The ideal candidate will have experience in social media management, digital marketing, content creation, CRM/database management, or a related field.

Strong candidates should have:

Excellent written and verbal communication skills. Strong organizational skills and attention to detail. Experience creating and editing short-form video content. Working knowledge of platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn. Experience with Canva, Adobe Creative Suite, CapCut, or similar design and video-editing software. Experience working with CRM systems, email marketing platforms, or marketing automation tools. Understanding of digital advertising and Meta Ads Manager is strongly preferred. Basic knowledge of SEO, Google Analytics, and digital marketing analytics is preferred. Photography and videography experience is a major plus. Real estate marketing experience is helpful but not required. Most importantly, we are looking for someone who is creative, coachable, proactive, accountable, and hungry to grow. Compensation This position includes a competitive base salary plus a performance-based bonus structure. Performance bonuses may be tied to measurable results such as lead generation, database growth and engagement, appointments generated, marketing-attributed closings, audience growth, campaign performance, and other agreed-upon KPIs. Our goal is to create a compensation structure where someone who produces exceptional results has the opportunity to earn significantly more than their base salary. Growth Opportunity We are not looking for someone who simply wants another job. We want someone who wants to grow with The AW Group. As the team and our marketing operation continue to expand, this position can grow into increased leadership and responsibility, including opportunities such as: Senior Marketing Coordinator → Marketing Manager → Director of Marketing Future responsibilities could include managing additional marketing staff, outside vendors, advertising budgets, brand strategy, lead-generation systems, and the overall marketing department for The AW Group. We want to invest in the right person, expand their responsibilities as they prove themselves, and create a long-term career opportunity within the organization. Who Will Thrive Here The right person for this position doesn't wait to be told what to post every day. They see an opportunity and act on it. They notice that a listing needs more exposure and create a campaign. They see a team success and turn it into content. They recognize an untouched portion of the database and develop a re-engagement strategy. They watch what's working online and bring new ideas to the table. We value initiative, creativity, speed, accountability, consistency, and results. If you love marketing, social media, real estate, building brands, and seeing your work directly contribute to the growth of a company, we would love to talk with you. Join The AW Group This is an opportunity to become an important part of a growing real estate organization and help shape how The AW Group is seen in our market. You won't simply be managing social media. You'll be helping us build the brand, grow the database, generate opportunities, support our agents, and ultimately grow the business.

Pay:

$42,000.00 - $75,000.00 per year

Benefits:

Paid time off

Work Location:

In person