Key Responsibilities Build Referral Networks:

Establish and maintain relationships with doctors, hospitals, case managers, social workers, and senior living communities to generate a consistent flow of inquiries.

Community Outreach:

Organize and participate in local health fairs, senior community events, and trade shows to maximize brand visibility.

Lead Management:

Conduct in-home or virtual consultations with prospective clients and families to explain care options, pricing, and benefits.

Execute Strategy:

Develop and implement targeted local marketing campaigns to hit quarterly referral and onboarding goals.

Compliance Management:

Maintain strict compliance with all local, state, and federal laws regarding healthcare and home care agency marketing.

CRM Tracking:

Document all touchpoints, track qualified leads, and manage your local marketing pipeline using our CRM software.

Qualifications & Requirements Experience:

Minimum of 2-3 years of experience in healthcare marketing, medical sales, home health, or senior care services (highly preferred).

Local Knowledge:

Strong understanding of the healthcare and senior care landscape in the Mid-Cities market.

Communication:

Exceptional verbal, written, and face-to-face presentation skills.

Traits:

Relationship-driven, highly organized, resilient against rejection, and comfortable driving daily field touchpoints.

Travel:

Must have a valid driver's license, a reliable vehicle, and a willingness to travel daily within the assigned territory.

Education:

High school diploma required; Bachelor's degree in marketing, Business, or Healthcare Administration preferred.

Compensation & Benefits Base Salary:

$55,000 - $65,000, depending on experience.

Bonus Structure:

Uncapped commission/incentive plan tied to referral milestones.

Allowances:

Monthly auto stipend and travel/marketing expense allowance.

Time Off:

Paid Time Off (PTO) and paid holidays.

Pay:

$55,000.00 - $65,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

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