Marketing Coordinator Visiting Angels of Mid Cities & Fort Worth - 3.9 Hurst, TX Job Details Full-time $55,000 - $65,000 a year 1 day ago Benefits Travel reimbursement Paid holidays Health insurance Dental insurance Paid time off Vision insurance Qualifications High school diploma or GED Driver's License Full Job Description At Visiting Angels of HEB we provide compassionate, high-quality in-home care services that empower seniors and individuals across the Mid-Cities and Fort Worth to live independently with dignity. We are seeking a dynamic, results-driven Home Care Marketer / Community Liaison to expand our community presence, drive new client referrals, and build lasting partnerships in the healthcare sector. Job Summary The Home Care Marketer is responsible for promoting our services, expanding client reach, and building strong referral networks. You will act as the face of our agency, establishing connections with physicians, hospitals, case managers, discharge planners, and assisted living facilities. The ideal candidate is a proactive self-starter with deep knowledge of the Texas healthcare landscape and a passion for senior care.

Key Responsibilities Build Referral Networks:

Establish and maintain relationships with doctors, hospitals, case managers, social workers, and senior living communities to generate a consistent flow of inquiries.

Community Outreach:

Organize and participate in local health fairs, senior community events, and trade shows to maximize brand visibility.

Lead Management:

Conduct in-home or virtual consultations with prospective clients and families to explain care options, pricing, and benefits.

Execute Strategy:

Develop and implement targeted local marketing campaigns to hit quarterly referral and onboarding goals.

Compliance Management:

Maintain strict compliance with all local, state, and federal laws regarding healthcare and home care agency marketing.

CRM Tracking:

Document all touchpoints, track qualified leads, and manage your local marketing pipeline using our CRM software.

Qualifications & Requirements Experience:

Minimum of 2-3 years of experience in healthcare marketing, medical sales, home health, or senior care services (highly preferred).

Local Knowledge:

Strong understanding of the healthcare and senior care landscape in the Mid-Cities market.

Communication:

Exceptional verbal, written, and face-to-face presentation skills.

Traits:

Relationship-driven, highly organized, resilient against rejection, and comfortable driving daily field touchpoints.

Travel:

Must have a valid driver's license, a reliable vehicle, and a willingness to travel daily within the assigned territory.

Education:

High school diploma required; Bachelor's degree in marketing, Business, or Healthcare Administration preferred.

Compensation & Benefits Base Salary:

$55,000 - $65,000, depending on experience.

Bonus Structure:

Uncapped commission/incentive plan tied to referral milestones.

Allowances:

Monthly auto stipend and travel/marketing expense allowance.

Time Off:

Paid Time Off (PTO) and paid holidays.

Pay:

$55,000.00 - $65,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person