An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
Marketing Coordinator Jackeline Gonzalez Attorney At Law
PLLC - 2.0
Pasadena, TX Job Details Part-time 7 hours ago Qualifications Social media advertising campaigns Website maintenance Website management Marketing automation tools Data analysis reporting CSS Attention to detail Graphic design software Industry trends Organizational skills Pay-per-click (PPC) advertising Data-driven problem-solving Managing projects Marketing analytics SEO content writing Paid search marketing Technical Proficiency Data analytics technologies HTML Websites Search engine marketing (SEM) strategy development Paid search advertising campaigns Content publishing Full Job Description Job Overview We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will drive the execution of innovative marketing strategies, manage digital campaigns, and enhance our brand presence across multiple channels. Your passion for digital marketing, combined with your technical proficiency and creative flair, will help propel our brand forward and engage our target audiences effectively. This paid position offers a fantastic opportunity to develop your skills in a fast-paced environment dedicated to growth and excellence. Duties Develop, implement, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to maximize reach and engagement. Manage website content using content management systems like WordPress, ensuring content is current, SEO-optimized, and aligned with marketing goals. Conduct keyword research and utilize SEO tools to improve organic search rankings and increase website traffic. Design compelling graphics and visuals using Adobe Creative Suite tools like Photoshop and Illustrator for use in online ads, social media posts, and email campaigns. Monitor campaign performance through web analytics reporting tools such as Google Analytics and Google Tag Manager; analyze data to inform ongoing optimization efforts. Coordinate email marketing initiatives using marketing automation platforms to nurture leads and drive conversions. Manage social media advertising campaigns on platforms like Facebook and LinkedIn, ensuring targeted delivery and effective audience engagement. Collaborate with cross-functional teams to support e-commerce initiatives, product launches, and promotional events through content creation and digital advertising strategies. Track key performance indicators (KPIs) related to paid search marketing, SEM (Search Engine Marketing), and overall digital campaign success; prepare detailed reports for stakeholders. Requirements Proven experience with SEO tools, Google Ads (formerly Google AdWords), SEM strategies, and web analytics reporting. Strong proficiency in Adobe Photoshop, Adobe Creative Suite applications, HTML/CSS basics, and content management systems such as WordPress. Demonstrated ability in content creation for digital channels including social media marketing, email marketing, and website content management. Technical proficiency in website management tools like Google Tag Manager and familiarity with website optimization techniques such as conversion optimization. Experience managing paid advertising campaigns across social media platforms including Facebook Advertising campaigns. Knowledge of digital marketing concepts such as performance marketing, keyword research, paid search marketing, and marketing automation tools. Excellent analytical skills with the ability to interpret web analytics data using Google Analytics or similar tools; capable of translating data into actionable insights. Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. A proactive mindset with a passion for staying current on digital marketing trends and emerging technologies. Join us as a Marketing Coordinator if you're ready to energize our brand's digital presence through innovative strategies, creative content creation, and data-driven decision-making!
