Marketing Coordinator Tidewater Roofing - 4.0 Hampton, VA Job Details Full-time $52,000 - $75,000 a year 1 day ago Benefits Disability insurance Health insurance Dental insurance Paid time off Vision insurance Life insurance Qualifications Photography Marketing project management Visual storytelling Spreadsheets Content editing Digital marketing tools CRM system proficiency Cross-functional collaboration Cross-functional communication Full Job Description Tidewater Roofing, a leading home-services provider in the region, is seeking a creative and detail-oriented Marketing Coordinator to join its growing team. This full-time, primarily in-person role offers the opportunity to work across both field and office environments, supporting Tidewater Roofing and Carefree Gutter Guards. The Marketing Coordinator will play a key role in capturing project stories, executing campaigns, and analyzing marketing performance to drive measurable business growth. This position is ideal for a marketer who enjoys blending content creation with data-driven decision-making, and who thrives in a collaborative, hands-on setting with exposure to multiple brands and company leadership. Responsibilities Plan and maintain the content calendar, capturing and editing project photos, short-form videos, testimonials, employee stories, and before-and-after content. Write and schedule platform-specific content, monitor engagement, and manage the creative asset library. Repurpose approved content for web, email, recruiting, direct mail, and sales support. Coordinate direct-mail, neighborhood, HOA, service, recruiting, sponsorship, event, and seasonal campaigns from creative request through proofing, vendor handoff, launch, and documentation. Manage mailing lists, deadlines, tracking codes, collateral updates, and other cross-functional marketing projects. Audit CRM lead-source attribution, research missing or incorrect sources, maintain source definitions and exception reports, and support source-to-appointment, proposal, and sale reporting. Maintain the completed-project map or database for Carefree Gutter Guards and identify geographic opportunities for targeted campaigns. Administer the review-request process, track results and exceptions, and organize approved customer reviews and project assets for marketing and sales use. Collaborate with sales, operations, service, and leadership teams to ensure effective campaign execution and data accuracy. Qualifications Two or more years of experience in marketing coordination, social media, content creation, communications, or a related field. Strong writing, organization, project management, and follow-through skills. Hands-on experience with smartphone photography, short-form video, basic editing, and visual storytelling. Working knowledge of major social platforms, content scheduling tools, spreadsheets, and CRM data. Ability to manage competing deadlines and coordinate with cross-functional teams. Sound judgment when representing a company publicly and responding to customer feedback. A portfolio or examples of content, campaigns, photography, video, or related work.

Preferred:

Experience in roofing, construction, home services, property management, HOA, commercial services, or multi-location businesses.

Preferred:

Experience with CRM systems, call tracking, direct mail, review platforms, project mapping, Canva, Adobe, or similar tools.

Preferred:

Experience marketing to both consumer and business-to-business audiences.

Preferred:

Drone certification or field-production experience. Compensation $52,000 annual base salary , plus a performance-based incentive with a target opportunity of $75,000. Benefits Health insurance contribution Life insurance Dental and vision insurance Accident policy Optional short-term disability Paid time off Offered compensation: $52,000/yr - $75,000/yr Experience and License Requirements Content Creation Marketing Coordination