About us Forward Healthy Lifestyles is a small business in Germantown, Shorewood, Richfield, and Pewaukee WI. We are innovative, fast-paced, rewarding and our goal is to be Wisconsin's premier multidisciplinary medical/wellness clinic. Our highly trained and experienced medical professionals specialize in non-surgical, minimally invasive treatments for pain relief, aesthetics, hormone balancing, weight loss, IV therapies, anti-aging treatments and more to bring our patients better health and a better quality of life.

Our work environment includes:

Fast-paced, collaborative team environment Travel between clinic locations, community events, networking with local businesses, and promotional activities

Expectations of Job Description:

We are seeking a creative, highly organized, self-starting, and driven individual to help grow our brand, engage with the community, and support marketing initiatives across multiple locations. The idea candidate is a self-starter with strong communication skills, attention to detail, and a passion for creating meaningful customer/patient experiences. This individual will thrive in a fast-paced environment, manage multiple projects effectively, work closely with our clinical team for content, and bring fresh ideas to support business growth. Bachelor's degree in Marketing Communications, Business, or a related field Previous experience in med spa and/or healthcare industry preferred. This person should be well-versed in multifaceted marketing strategies and able to manage both day-to-day and long-term projects and initiatives. Strong interpersonal and communications skills Creative thinker with excellent communication and project management skills Ability to work in a fast-paced dynamic environment while managing multiple projects and deadlines Canva or another design platform Microsoft Word, Microsoft Excel, PowerPoint Familiarity with social platforms (YouTube, Facebook, Instagram, TikTok) including ads Familiarity with EMRs a plus Ad buying (local/regional) Basic principles of web performance Basic principles of Google Ads Content creation (blogs, newsletters, patient-centric materials, PPT presentations) Podium or equivalent software a plus

Key Responsibilities:

1.

Marketing Strategy Development:

Develop and implement comprehensive marketing strategies to achieve business objectives and drive revenue growth. Analyze market trends, customer behavior, and competitor activity to identify opportunities for growth and innovation. Create and manage annual marketing plans and budgets. 2.

Branding and Positioning:

Ensure consistency of the Medspa brand across all marketing channels and touchpoints. Oversee the creation of all marketing materials, including brochures, websites, social media profiles, and other branding collateral. Position the Medspa as a leader in the beauty and wellness industry. 3.

Digital Marketing:

Assist with digital marketing campaigns, including social media, SEO, SEM, email marketing, and online advertising. Develop content strategies for social media, blogs, newsletters, and other digital platforms to engage current and potential clients. Track and analyze digital campaign performance, making adjustments as needed to optimize results. 4. Assisting with managing social platforms, newsletters, ads, website management. 5.

Creating Print Material:

Brochures, rack cards, promotional materials, event materials. 6.

Content Creation:

Collaborating with management and clinic staff to create organic pictures, videos, marketing materials to post on social media, website content, event marketing Recording patient testimonials and using them in a creative way to market Collaborate with the clinic team to get their ideas of what they want to see marketed and bringing internal ideas to life. 7. Collaborating with community partners and businesses Networking with local businesses in creative ways to peak interest in clinic services Driving to businesses to network Educating businesses about our services Attending/Creating events with other businesses 8.

Client Acquisition and Retention:

Drive lead generation strategies to acquire new clients through various marketing channels. Develop and implement client retention programs to ensure repeat business and customer loyalty. Establish referral programs, promotions, and partnerships to expand the customer base. 9.

Team Collaboration:

Lead and mentor the team, fostering a collaborative environment and ensuring projects are executed efficiently. Collaborate with the team to ensure alignment between marketing initiatives and business objectives. Stay current with industry trends, new technologies, and best practices to continuously innovate marketing efforts. 10.

Events & Promotions:

Plan/Execute monthly events. Collaborate with businesses to attract interest in these events. Manage/Delegate tasks to the clinic team for event operations. Make marketing materials to gain more foot traffic to events. Plan and execute promotional events, client seminars, webinars, and collaborations with influencers or partners to boost brand awareness. Manage marketing for seasonal campaigns, special offers, and new service launches. 11.

Public Relations & Communication:

Manage media relations, press releases, and any public-facing communication Oversee customer reviews and give feedback

Job Type:

Full-time Benefits:

Employee discount Wellness Services Flexible schedule Paid time off

Expense Reimbursement Schedule:

8-hour shift Day shift Monday to

Friday Work Location:

In person Germantown, Shorewood, Richfield, and Pewaukee clinic locations Travel is necessary.

Job Type:

Full-time Pay:

$25.00 - $30.00 per hour

Benefits:

401(k) Employee discount Flexible schedule Paid time off Retirement plan

Work Location:

In person