Part-Time About the Role LRX Apparel & Custom Print & Apparel Co. is looking for a creative, organized, and proactive Marketing Coordinator to help lead and organize the marketing efforts across both brands. This is not simply a social media posting position. We're looking for someone who can help develop the marketing plan, turn ideas into campaigns, manage a consistent marketing calendar, coordinate content, and ensure our day-to-day marketing actually gets executed. You'll work alongside an existing marketing intern who assists with social media, email, and campaign execution. Your responsibility will be to provide greater direction, organization, accountability, and strategy to the overall marketing function. We're looking for someone who can understand where we're trying to go as a brand and then help build and execute the plan to get us there. Key ResponsibilitiesMarketing Planning & Strategy Develop and maintain marketing plans for both LRX Apparel and Custom Print & Apparel Co. Build and manage monthly and weekly marketing calendars Plan product launches, promotions, campaigns, and key marketing initiatives Help establish priorities and deadlines for the marketing team Identify opportunities to improve brand awareness, engagement, customer acquisition, and sales Ensure marketing efforts support overall company goals Social Media & Content Develop social media strategy and content direction Build and maintain a consistent posting schedule Plan weekly content needs Coordinate photos, videos, graphics, and other creative assets Review and approve content before publishing when needed Help create captions and marketing copy Identify content opportunities around products, customers, events, athletes, and the community Ensure both brands maintain a consistent voice and visual identity Email & Campaign Marketing Plan and coordinate email marketing campaigns Develop promotional and general sales campaigns Coordinate newsletters Build campaigns around product launches, events, seasonal opportunities, and company initiatives Help develop outbound marketing campaigns for Custom Print & Apparel Co. Track campaign execution and basic performance Marketing Team Coordination Provide direction and priorities to our Marketing Intern Assign and organize weekly marketing responsibilities Ensure social posts, stories, newsletters, and campaigns are completed on schedule Review work and provide feedback Help create systems and processes that keep the marketing team organized Hold marketing projects accountable to deadlines LRX Apparel Marketing Support product launches and collections Develop campaigns around existing products Help tell the LRX brand story consistently Coordinate event-related marketing Identify opportunities to increase online and event-driven sales Support athlete, ambassador, partnership, and community-related content Custom Print & Apparel Co. Marketing Help develop and execute the overall Custom marketing strategy Create campaigns targeting gyms, businesses, events, teams, and organizations Highlight completed customer projects and capabilities Develop content around screen printing, embroidery, premium apparel, and custom product development Support lead-generation and outbound marketing initiatives Help position Custom as a long-term apparel partner rather than simply a print shop Who We're Looking For The ideal candidate is: Highly organized and able to manage multiple projects Creative while still being execution-focused Proactive and comfortable taking ownership A strong written and verbal communicator Able to create a plan and follow through on it Comfortable providing direction and accountability to another team member Familiar with social media and digital marketing Comfortable working with email marketing platforms and basic marketing analytics Interested in apparel, fitness, branding, content, or entrepreneurship Able to work independently without constant direction Experience in marketing, social media, brand management, email marketing, content creation, or a related field is preferred. Experience with apparel, fitness, e-commerce, or B2B marketing is a plus. What Success Looks Like Success in this position means we have a clear marketing plan and consistently execute it. Our social channels are active and intentional. Emails and campaigns go out on schedule. Product launches are planned ahead of time. Custom has consistent outbound marketing. Our marketing intern knows exactly what needs to be accomplished each week. Most importantly, marketing continues moving forward without requiring the owner to constantly create the plan, assign every task, and follow up to make sure it was completed. Growth Opportunity We're a growing team, and this position has the opportunity to expand in hours, responsibility, and leadership as our brands continue to grow. The right person could eventually take greater ownership over the overall marketing function across LRX Apparel and Custom Print & Apparel Co.
