Position Overview The Tourism Sales Manager is responsible for developing and executing strategic sales initiatives to attract and secure organized group business for Fayetteville. This role focuses exclusively on the MICE (Meetings, Incentives, Conferences, and Exhibitions) market, specialty and hobby groups , SMERF (Social, Military, Educational, Religious, and Fraternal) segments, and city government meetings that drive overnight visitation and enhance the city's tourism economy. Success in this position requires cultivating strong, collaborative relationships with meeting planners, group organizers, local partners, and community stakeholders. The ideal candidate is a self-starter who works well independently, thinks creatively, and thrives in an outward-facing, relationship-driven environment. Key Responsibilities Research, identify, and solicit organizers within the MICE (Meetings, Incentives, Conferences, and Exhibitions) market and leaders of hobby-focused groups to drive overnight visitation. Attend and participate in trade shows, industry meetings, sales efforts, bid presentations, and sales calls to promote Fayetteville as a leisure destination. Develop and execute sales campaigns, setting both quarterly and annual goals. Track leads, follow-ups, contact reports, hotel pick-ups, and other relevant tasks in the CRM database; generate reports and queries and be able to share and interpret these results with colleagues. Receive and respond to RFPs, gathering relevant bid information from potential partner hotels, caterers and other event vendors. Collaborate with the marketing team to develop sales collateral, branded tradeshow displays and customized promotional items to increase sales. Under the direction of the Vice President of Sales, assist in the development of the sales department's annual budget, establishing targets for events booked and goals for funding incentives. Maintain positive and cooperative relationships with area hotels and attractions, working closely with hotel GMs/Directors of Sales and other members of the city's hospitality industry on coordinated sales efforts. Maintain an awareness of local, regional and national trends in your select markets and communicate these internally to ensure the broader organization is aware. Stays in regular communication with the VP Destination Services to appropriately service events as needed. Prepare appropriate reports, correspondence, memoranda, agreements and budget projections in a professional manner. Collaborate with Town Center sales staff on joint sales efforts Represent Experience Fayetteville as the main contact for NWATMP, planning and organizing this annual quarterly event with the help of colleagues and the NWATMP team. Support other related functions as assigned, consistent with the purpose and scope of the position. Qualifications Bachelor's degree in hospitality, business, marketing or related field preferred. Minimum of three years' sales experience, preferably in Hospitality, Tourism Sales, or a related field. Experience working in cloud-based CRM software; comfortable working in a shared database Excellent written and oral communication skills. Knowledge of Fayetteville and Northwest Arkansas, preferred. Must be well organized with the ability to prioritize multiple assignments. Must be willing to maintain a cooperative, team-like attitude in working with supervisors, colleagues, and other departments. Well versed in Microsoft Office applications Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee must see, talk, and hear. This position requires frequent use of a telephone and computer. Visual acuity to work on a computer screen and view written materials is required for this job. Frequent evening and weekend work is expected with occasional overnight travel. This position works in a multi-setting atmosphere, with outdoor exposure during the workday. Able to lift 50 pounds occasionally and set up marketing displays. Accommodations may be made to help you be successful in performing the essential job functions.

Compensation Salary:

$55,000-85,000

Benefits Package:

Experience Fayetteville offers a competitive benefits package for full-time employees including:

Health, Dental, Vision and Life Insurance:

We pay 80% of employee health care premiums and 60% of covered dependents. Medical and Dependent FSA and HSA Employee paid supplemental insurance policies such as disability, life insurance and more We match employee retirement contributions up to 5%.

Paid Leave:

Vacation, holiday, floating holiday and sick time

EEO and Freedom of Information Act:

Experience Fayetteville is an equal employment opportunity employer. All applications are subject to potential public disclosure under the Arkansas Freedom of Information Act.

Job Type:

Full-time Pay:

$55,000.00 - $70,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Health savings account Life insurance Mileage reimbursement Paid time off Parental leave Professional development assistance Retirement plan Vision insurance

Experience:

sales: 3 years (Required)

Work Location:

In person