Full Job Description Director of Sales & Marketing Location:

100% On-site [Garden Grove, CA] Start Your Journey With Us When you join the Sheraton Garden Grove - Anaheim South family, you become part of a global community. Since 1937, Sheraton has been a place to gather and connect. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with us. Join us on our mission to be 'The World's Gathering Place'! Be where you can do your best work, begin your purpose, belong to an amazing team, and become the best version of you. We offer a collaborative environment along with perks such as daily complimentary buffet-style meals, team-building activities, employee recognition programs, and an annual holiday celebration. Position Summary The Director of Sales & Marketing is responsible for driving total hotel revenue through strategic leadership of sales, catering, marketing, and revenue initiatives. This role is accountable for achieving budgeted goals across room revenue, group business, banquet/catering, and overall market performance. This leader develops and executes comprehensive sales and marketing strategies, manages key client relationships, and partners closely with the General Manager, Revenue Management, and Ownership to optimize business mix and profitability. The position directly oversees a sales team consisting of a Catering Sales Manager, Sales Manager, Sales Coordinator, and Reservations Coordinator, providing day-to-day leadership, direction, and development to ensure overall team success. Key Responsibilities Revenue Strategy & Performance Drive total revenue performance across rooms, catering, banquet, and group segments Develop and execute sales and marketing strategies aligned with budget and forecast goals Analyze market trends, demand, and competitive data to adjust pricing and positioning Partner with Revenue Management to optimize rate, availability, and inventory strategies Monitor sales pace, production, and profitability; adjust strategies as needed Sales Leadership Lead, coach, and develop the sales team to achieve individual and team revenue goals Set clear performance expectations and monitor productivity (calls, leads, conversions) Participate in key client negotiations to maximize revenue and profitability Oversee group business, ensuring proper market mix and function space utilization Maintain strong relationships with clients, partners, and brand stakeholders Marketing Strategy Develop and execute the annual marketing plan and budget Oversee digital marketing efforts, including website performance and SEO optimization Manage internal and external marketing partners to ensure campaign execution Track and report on campaign performance and ROI to leadership and ownership Identify opportunities to increase market penetration and brand visibility Operations & Reporting Prepare and present forecasts, budgets, and sales reports Monitor key performance metrics including pace, segmentation, and profitability Ensure proper use of Marriott systems and sales tools Participate in daily stand-ups, weekly sales meetings, and leadership meetings Maintain accurate sales records, pipelines, and documentation People Leadership & Culture Train and develop sales team members Conduct performance evaluations and provide ongoing coaching Foster a positive, collaborative, and high-performing work environment Ensure accountability across the team by addressing performance concerns in a timely and professional manner, including documenting performance when necessary and following established company guidelines Demonstrate the ability to have direct and constructive conversations, providing clear feedback while maintaining respect and professionalism Support employee engagement and satisfaction initiatives Guest & Community Engagement Represent the hotel at trade shows, industry events, community and networking functions, while developing strategies to maximize lead generation, follow-up, and conversion into booked business Host and attend client events, site tours, and sales activations Ensure a high level of guest satisfaction for all booked business

Qualifications Education:

Bachelor's degree in Business, Sales, Marketing, or related field preferred

Experience:

4-6 years of hotel sales and marketing experience Minimum 2 years in a senior sales leadership role Experience in a full-service hotel environment strongly preferred

Skills & Knowledge:

Strong leadership, communication, and negotiation skills Proven ability to drive revenue and achieve sales targets Knowledge of hotel sales, marketing, and revenue management principles Experience with Marriott systems and sales platforms preferred Previous trade show and industry event experience preferred Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook) Experience with PMS systems (e.g., Lightspeed) preferred Experience with CRM systems (e.g., CITY) preferred Experience with ADP or similar HRIS/timekeeping systems, including responsibility for approving timecards, meal periods, and managing PTO for hourly team members, strongly preferred Work Environment Professional business attire required Primarily office-based with frequent interaction throughout the hotel Ability to sit and work on a computer for extended periods Occasional standing, walking, and light lifting (up to 15 lbs) Additional Information Full-time, Exempt position Commission eligible Background check required

Pay:

From $100,000.00 per year

Benefits:

Dental insurance Employee assistance program Employee discount Health insurance Paid time off Vision insurance

Work Location:

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