POSITION JOB RESPONSIBILITIES PROFILE

Position Position The Area manager - West Coast is responsible for the development, performance, and strategic management of the wholesale business across the assigned territory, including the West Coast (U.S.), Canada West Coast, and part of Midwest. This role drives sell-out performance, optimizes distribution, and ensures excellence in execution across all wholesale points of sale. In addition, the role holds direct responsibility for the management and performance of FRS boutiques, which are to be operated with a Hublot DOS mindset and level of execution. The position acts as a key interface between the Maison and its wholesale network, with ownership of commercial performance, brand expression, and partner relationships across the region. Job responsibilities Business Development

Develop and implement a regional strategy to achieve sales targets (sell-in and sell-out) and analyze business performance (sales by door, product category, turnover, sell-out/sell-in ratio, months of inventory) and adjust action plans accordingly
Monitor competitive landscape, market trends, and local dynamics to identify risks and opportunities
Recommend openings, closures, and optimization of distribution aligned with brand positioning
Collect and share market intelligence from retailers, clients, and competitors Sales & Account Management
Build strong relationships with key wholesale partners (owners, buyers, store managers, sales associates)
Lead commercial negotiations including product assortment, sell-in targets, space allocation, and investments
Drive sell-out performance through continuous follow-up and in-store support
Ensure proper execution of commercial policies and alignment with brand standards
Partner with Finance to ensure timely invoicing and payment collection Franchises Boutiques Management
Oversee the performance and operations of Franchises boutiques
Drive retail performance through close monitoring of KPIs, traffic, conversion, and clienteling
Ensure excellence in client experience, brand presentation, and operational execution Brand Execution & Merchandising
Ensure consistent and elevated brand expression across all wholesale and Franchising partners
Partner with retailers to implement visual merchandising guidelines and optimize product presentation
Identify opportunities to enhance visibility, space, and overall brand presence
Develop and execute co-op marketing plans aligned with brand strategy
Drive local activations, events, and initiatives to increase traffic and brand awareness Account Performance & Reporting
Monitor KPIs including sell-out, sell-in, stock levels, rotation, and productivity per door
Conduct regular business reviews with partners and define action plans
Ensure accurate forecasting and pipeline management
Maintain consistent reporting on field activities, performance, and opportunities Inventory & Assortment Management
Define and optimize product assortments based on store performance, client profile, and business objectives
Monitor stock levels to ensure availability of key collections while avoiding overstock
Partner with retailers to implement efficient replenishment strategies
Identify risks related to aging stock and slow movers, and propose corrective actions Training & Excellence
Deliver product and brand training to retail partners to strengthen knowledge and sales performance
Support onboarding of new sales teams and ensure alignment with brand standards
Drive engagement and positioning of the Maison as a priority brand across all partners Cross-functional Collaboration
Partner closely with HQ and regional teams (Marketing, Retail, Business Development, Finance, Merchandising)
Coordinate product launches, allocations, and commercial initiatives
Provide qualitative and quantitative feedback from the field to support strategic decisions Profile Profile
7+ years of experience in wholesale or retail leadership within luxury (watches, jewelry, fashion, or beauty)
Strong understanding of selective distribution and luxury retail environment
Proven track record in driving sales performance and business development
Strong analytical mindset with ability to translate data into action
Excellent communication, negotiation, and relationship-building skills
Leadership presence with ability to influence across stakeholders
Entrepreneurial, autonomous, and results-driven
Proficiency in Microsoft Office
This role is based on the West Coast, and candidates are expected to be located in or willing to relocate to the region.
Willingness to travel extensively within the territory
Able to travel 80%

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