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C
Confidential
Sales Director
Career Insights for Director of Sales
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Scorecard
Based on California data
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What they do
A Director of Sales directs and is responsible for performance of sales for an entire organization. May manage sales managers. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives.
$194,269 / year median in California
-14% projected decline
Job Description
Job Summary We are dedicated to enriching the lives of older adults by providing exceptional independent living, assisted living, and/or memory care services in a warm, welcoming environment. We are seeking a dynamic, relationship-driven Sales Director to lead our occupancy and revenue growth through compassionate, consultative sales. Position Summary The Sales Director is responsible for driving census growth by building meaningful relationships with prospective residents, families, referral partners, and the local community. This individual will guide families through the decision-making process, showcase the value of our community, and develop strategic outreach initiatives that support occupancy goals. The ideal candidate is an energetic sales professional who thrives on building connections, achieving goals, and making a positive impact in the lives of seniors and their families. Key Responsibilities Manage the entire sales process from initial inquiry through move-in. Conduct community tours that create a welcoming and personalized experience. Build and maintain strong relationships with hospitals, physicians, rehabilitation centers, home health agencies, senior organizations, and other referral sources. Develop and execute community outreach and marketing plans to increase referrals and brand awareness. Follow up consistently with prospects using the CRM system to nurture leads and maintain an active sales pipeline. Meet and exceed monthly occupancy, move-in, and revenue goals. Coordinate move-in logistics with operations to ensure a seamless transition for new residents. Represent the community at networking events, health fairs, and community functions. Track sales metrics, prepare reports, and maintain accurate prospect records. Collaborate with the Executive Director and leadership team to develop strategies that drive occupancy. Qualifications Bachelor's degree preferred or equivalent sales experience. Minimum of 3 years of successful sales experience, preferably in senior living, healthcare, hospitality, or related service industries. Proven track record of meeting or exceeding sales goals. Excellent communication, presentation, and relationship-building skills. Strong organizational and time management abilities. Experience using CRM software and Microsoft Office. Ability to work occasional evenings or weekends for community events. Valid driver's license and reliable transportation. Preferred Experience Senior living sales Assisted Living or Memory Care Healthcare marketing Business development Hospitality sales Real estate or consultative sales What We Offer Competitive base salary plus performance-based bonus opportunities Health, dental, and vision insurance 401(k) with company match Paid time off and holidays Professional development and career advancement opportunities Supportive, team-oriented work environment