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Lincare Holdings Inc.

Regional Director, Sales

Career Insights for Territory / Regional Director of Sales

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Based on Florida data

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What they do

A Territory or Regional Director of Sales directs and is responsible for performance of sales for a specific territory or region. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives.

$182,768 / year median in Florida

-14% projected decline

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Job Description

The Regional Director, Sales is responsible for leading, developing, and executing multi-region sales strategy. Provides direct leadership to Regional Sales Managers and is accountable for driving enterprise-wide revenue growth, expanding referral networks, and achieving budgeted new patient growth targets

Translates corporate growth objectives into scalable, high-impact sales strategies across multiple regions

Ensures alignment between sales, operations, clinical teams, and executive leadership while building a high-performance, data-driven sales culture The role is instrumental in shaping market expansion, strengthening strategic partnerships with health systems, and optimizing sales execution across the organization.

JOB FUNCTIONS

Develops and leads the overarching sales strategy across all assigned regions, aligned with company growth objectives

Translates corporate goals into clear direction and expectations for Regional Sales Managers

Drives consistency in sales execution, pipeline management, and performance metrics across regions

Identifies market opportunities, competitive threats, and growth levers to accelerate enterprise performance

Directly leads and develops Regional Sales Managers, providing coaching, accountability, and strategic guidance

Establishes performance expectations and KPIs for regional leaders and ensures consistent execution

Conducts regular business reviews to evaluate regional performance, identifies gaps, and implements corrective action plans

Fosters a high-performance, results-oriented culture grounded in accountability, collaboration, and ethical selling

Owns new patient growth and budgets attainment across all assigned regions

Monitors and forecasts performance against targets proactively adjusts strategy to ensure goals are met or exceeded Drives initiatives to increase referral volume, improves conversion rates, and grows share of wallet across key accounts

Ensures alignment between sales targets and operational capacity

Oversees high-level strategy for hospital, health system, and preferred provider agreements

Supports Regional Sales Managers in complex negotiations and executive-level relationship management

Leads the development of sales capabilities across the organization, including training, onboarding, and ongoing skill development

Partners with HR and leadership to recruit, retain, and develop top sales talent

Ensures consistent adoption of best practices in referral development, value-based selling, and compliance

Mentors Regional Sales Managers and supports succession planning

Partners closely with operations and clinical leadership to ensure service excellence, patient outcomes, and referral satisfaction

Collaborates with marketing, finance, contracting, and executive leadership to support growth initiatives and strategic planning

Serves as the key liaison between the field sales organization and executive leadership

Provides market intelligence and strategic recommendations to influence organizational decision-making

Ability to travel frequently across regions (approximately 50--75%)

Education Bachelor's Degree in Business, Marketing, Healthcare Administration, or related field, Required

Master's Degree, Preferred Work Experience 10+ years of progressive sales leadership in healthcare (homecare, home health, hospice, medical device, or related)

matrixed, highly cross-functional environment Knowledge, Skills, and Abilities Strong strategic leadership to operationalize and scale execution

Demonstrated success in leading leaders and building high-performance sales teams

Exceptional presence, communication, and negotiation

Advanced analytical and data-driven decision-making capabilities

Deep understanding of healthcare referral dynamics

High level of professionalism, integrity, and compliance orientation

influence all levels of the organization, including executive stakeholders Lincare offers employees a variety of competitive benefits that include ongoing training and advancement opportunities. Employees can also qualify for comprehensive medical, dental, and vision coverage, as well as paid time off, retirement savings, tuition reimbursement, and other benefits. There are also a generous employee referral program and a wide array of employee discounts to take advantage of.