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Regional Director, Sales
Career Insights for Territory / Regional Director of Sales
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Scorecard
Based on Florida data
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What they do
A Territory or Regional Director of Sales directs and is responsible for performance of sales for a specific territory or region. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives.
$182,768 / year median in Florida
-14% projected decline
Job Description
The Regional Director, Sales is responsible for leading, developing, and executing multi-region sales strategy. Provides direct leadership to Regional Sales Managers and is accountable for driving enterprise-wide revenue growth, expanding referral networks, and achieving budgeted new patient growth targets
Translates corporate growth objectives into scalable, high-impact sales strategies across multiple regions
Ensures alignment between sales, operations, clinical teams, and executive leadership while building a high-performance, data-driven sales culture The role is instrumental in shaping market expansion, strengthening strategic partnerships with health systems, and optimizing sales execution across the organization.
JOB FUNCTIONS
Develops and leads the overarching sales strategy across all assigned regions, aligned with company growth objectives
Translates corporate goals into clear direction and expectations for Regional Sales Managers
Drives consistency in sales execution, pipeline management, and performance metrics across regions
Identifies market opportunities, competitive threats, and growth levers to accelerate enterprise performance
Directly leads and develops Regional Sales Managers, providing coaching, accountability, and strategic guidance
Establishes performance expectations and KPIs for regional leaders and ensures consistent execution
Conducts regular business reviews to evaluate regional performance, identifies gaps, and implements corrective action plans
Fosters a high-performance, results-oriented culture grounded in accountability, collaboration, and ethical selling
Owns new patient growth and budgets attainment across all assigned regions
Monitors and forecasts performance against targets proactively adjusts strategy to ensure goals are met or exceeded Drives initiatives to increase referral volume, improves conversion rates, and grows share of wallet across key accounts
Ensures alignment between sales targets and operational capacity
Oversees high-level strategy for hospital, health system, and preferred provider agreements
Supports Regional Sales Managers in complex negotiations and executive-level relationship management
Leads the development of sales capabilities across the organization, including training, onboarding, and ongoing skill development
Partners with HR and leadership to recruit, retain, and develop top sales talent
Ensures consistent adoption of best practices in referral development, value-based selling, and compliance
Mentors Regional Sales Managers and supports succession planning
Partners closely with operations and clinical leadership to ensure service excellence, patient outcomes, and referral satisfaction
Collaborates with marketing, finance, contracting, and executive leadership to support growth initiatives and strategic planning
Serves as the key liaison between the field sales organization and executive leadership
Provides market intelligence and strategic recommendations to influence organizational decision-making
Ability to travel frequently across regions (approximately 50--75%)
Education Bachelor's Degree in Business, Marketing, Healthcare Administration, or related field, Required
Master's Degree, Preferred Work Experience 10+ years of progressive sales leadership in healthcare (homecare, home health, hospice, medical device, or related)
matrixed, highly cross-functional environment Knowledge, Skills, and Abilities Strong strategic leadership to operationalize and scale execution
Demonstrated success in leading leaders and building high-performance sales teams
Exceptional presence, communication, and negotiation
Advanced analytical and data-driven decision-making capabilities
Deep understanding of healthcare referral dynamics
High level of professionalism, integrity, and compliance orientation
influence all levels of the organization, including executive stakeholders Lincare offers employees a variety of competitive benefits that include ongoing training and advancement opportunities. Employees can also qualify for comprehensive medical, dental, and vision coverage, as well as paid time off, retirement savings, tuition reimbursement, and other benefits. There are also a generous employee referral program and a wide array of employee discounts to take advantage of.