Sr Sales Director Sports Marketing Visit Panama City Beach is the official destination marketing organization (DMO) for Panama City Beach, Florida, dedicated to promoting the destination as a leading leisure and sports travel market. Welcoming more than 4.5 million visitors each year, Panama City Beach Convention and Visitors Bureau has developed a strong sports tourism program that attracts regional and national events across a variety of sports. The destination hosts more than 100 sporting events annually at facilities including Publix Sports Park, Frank Brown Park, and other venues throughout the community. These events include baseball, softball, soccer, lacrosse, football, IRONMAN, endurance sports, and other amateur and youth competitions. Working at Visit Panama City Beach offers the opportunity to make a meaningful impact on the community by helping attract events that drive visitation, support local businesses, and enhance the area's quality of life. Team members collaborate with event organizers, sports organizations, local government, and hospitality partners to recruit, develop, and support events that create lasting economic and community benefits. This role provides the opportunity to contribute to the continued growth of sports tourism while working in a collaborative, team-oriented environment dedicated to serving both visitors and residents. The role works onsite at Publix Sports Park alongside Sports Facility Companies staff and Visit PCB staff. Panama City Beach, located in Northwest Florida, is home to the World's Most Beautiful Beaches, with 27 miles of white sand and the brand promise, The Real. Fun. Beach. Through strategic sports marketing and business development, Visit Panama City Beach Sports generates 180,000 room nights and more than $150 million in annual economic impact. Role Description The Sports Marketing Sr. Sales position is a full-time, on-site role based in Panama City Beach, FL, responsible for driving sports-related visitors and events to the destination. This Director role reports to the VP of Sports Marketing and focuses on identifying, prospecting, and filling the calendar with sports tournaments, competitions, and events. This position will also maintain relationships with existing partners, rights holders, and sporting organizations. Day-to-day responsibilities include generating leads, vetting events, identifying and securing tournaments and sporting events, developing competitive bids and proposals to attract events to the destination. The Sr. Sales Executive collaborates closely with clients, internal marketing, right holders, and venue operations teams to ensure successful event execution, and post-event evaluation. The role also will gain knowledge of all venues in the county and conduct site visits, venue tours, for potential clients. Additional duties include selling sponsorships to our owned facilities and events, representing PCB locally and at industry trade shows and meetings, maintaining accurate sales reports and CRM records, and providing market insights to inform sports marketing strategies and manage inventory of events. Qualifications Proven 5+ years experience in sports tourism, destination marketing, hospitality sales, events or related field. Skills in prospecting, lead generation, relationship management. Experience with contract negotiation with event rights holders, sports organizations, and key stakeholders. Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines. Ability to develop and deliver persuasive sales presentations, proposals, and bids tailored to the needs of sports event decision-makers. Event planning experience coordinating with internal teams and external partners to plan and support events and tournaments. Skilled at CRM systems, sales reporting, and basic budgeting and forecasting for events or accounts. Willingness and ability to travel for trade shows, sales missions, client meetings, and site inspections, including occasional evenings and weekends. Knowledge of the sports events tourism industry, event trends, rights holders, sales process and the competitive landscape for destination selection. Bachelor's degree in sports administration, business, marketing, sports management, hospitality, or equivalent experience. Benefits Summary Health insurance with 90% employer-paid premiums for employees and eligible dependents Employer-paid dental and life insurance 401(k) program with employer contribution after 12 months Paid holidays plus generous annual leave Education assistance and certification reimbursement opportunities Salary range: $75,000-$85,000 If interested please send email with resume to careers@visitpanamacitybeach.com Bachelor's degree or equivalent experience. Five (5)+ years of relevant sales, sports tourism, or event management experience. Strong business development, communication, and organizational skills. Proficiency with CRM systems and Microsoft Office. Ability to travel and work occasional evenings and weekends.