Assisted Living & Memory Care | Plant City, FL Build Relationships. Grow Occupancy. Make an Impact. We are seeking a driven, relationship-focused Sales Director to lead sales and business development efforts for our intimate 64-resident Assisted Living and Memory Care community in Plant City, Florida . This is an opportunity for a sales professional who understands that successful senior living sales happens both inside the community and out in the market. You'll connect with families, cultivate referral partnerships, generate new business, and become a trusted resource throughout Plant City, Hillsborough County, and Polk County. About Our Community We are a small, close-knit senior living community where relationships and reputation matter. One of our greatest differentiators is our Memory Care neighborhood . As the only community offering Memory Care within the immediate Plant City market, we have a unique opportunity to serve as an important resource for local families navigating Alzheimer's disease and other forms of dementia. We're looking for a Sales Director who can build on that strength while expanding our referral network, generating new opportunities, and driving occupancy throughout the community. What You'll Do As Sales Director, you'll own the community's sales process and play a key role in developing its presence throughout the local market.

Key responsibilities include:

Present the community to prospective residents and families using consultative, relationship-based selling techniques. Guide prospects from initial inquiry through tour, follow-up, decision, and move-in. Develop and execute strategies to increase qualified leads, tours, deposits, move-ins, and overall occupancy. Build strong referral partnerships with SNFs, hospitals, physicians, healthcare providers, senior care professionals, community organizations, and other local partners. Conduct consistent outside business development and grassroots marketing throughout Plant City, Hillsborough County, Polk County, and surrounding areas. Represent the community at Chamber of Commerce meetings, networking events, professional organizations, and community functions. Maintain consistent, strategic follow-up with prospects and referral partners. Strengthen the community's local reputation through outreach, networking, and public relations efforts. Partner with community leadership and department heads to create an exceptional experience from first inquiry through move-in. Provide customer service and first-impression training to community associates. Recruit, train, motivate, and evaluate Sales and Marketing associates, where applicable. Manage the sales and marketing budget within approved guidelines. Perform additional responsibilities as outlined in the full job description. What We're Looking For We need someone who is comfortable being highly visible in the marketplace and knows how to create opportunities rather than simply wait for leads to come in. Our ideal candidate can walk into a room, introduce themselves, build credibility, uncover opportunities, and turn new connections into lasting referral relationships. You should be equally comfortable sitting across the table from a family navigating a difficult decision as you are networking with healthcare professionals and community leaders. Required Qualifications Bachelor's degree in Business, Marketing, Communications, or equivalent professional experience. Minimum of 3 to 5 years of sales management experience . Proven track record of new business development and closing. Strong prospecting, networking, and relationship-building skills. Excellent verbal and written communication skills. Ability and willingness to spend significant time conducting outside business development. Demonstrated ability to independently generate new leads and referral opportunities. Must possess and maintain a valid U.S. driver's license and acceptable Motor Vehicle Record in accordance with Company standards. Driving is an essential function of this position. MVR reviews will be conducted at hire and periodically thereafter in accordance with Company policy. Preferred Experience We would especially like to speak with candidates who bring: Senior living sales and marketing experience. Assisted Living and/or Memory Care sales experience. Healthcare or senior care business development experience. Experience selling services or other relationship-based, intangible products. Grassroots marketing and referral-development experience. Established knowledge of the Plant City, Hillsborough County, or Polk County markets. Strong presentation and public speaking skills. Experience with Chambers of Commerce, professional networking groups, or community organizations. Ability to confidently communicate value and overcome objections in a competitive market. Why This Opportunity? Plant City is a close-knit market where relationships truly drive results . Our community has an established local presence, a unique Memory Care offering, and meaningful opportunity to grow our Assisted Living occupancy. We're looking for someone who wants to own their market , build a strong pipeline, and become the person local families and referral partners think of when senior living needs arise. If you're a motivated sales professional who enjoys building relationships, creating opportunities, helping families, and seeing your efforts translate directly into community growth, we'd love to hear from you.

Work Location:

In person