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Director, National Sales
Job Description
At The Coca‑Cola Company, we refresh the world and make a difference by building loved brands and trusted partnerships that drive sustainable growth. The
- Director, National Sales
- plays a critical role in leading a Region for one of our most strategic global relationships, serving as a catalyst for joint value creation across the Coca‑Cola System and the partner's enterprise.
This role requires a blend of commercial leadership, customer engagement, and operational excellence to deliver national execution and long-term growth for both brands. In this position, you will develop and execute a national business plan that aligns Customer's strategic priorities with Coca‑Cola's portfolio and innovation agenda. You will leverage insights, analytics, and supply chain collaboration to ensure best-in-class service and profitability while driving forward initiatives that enable mutual success. You will ensure strategies are operationalized and visible in the market. This role will act as a connector across internal teams, bottling partners, and customer stakeholders. You will lead with influence, amplify innovation, and execute in store merchandising to unlock opportunities that deliver measurable results at scale.
- What You'll Do for Us
- + Serve as the Region lead between the national team, bottler partners, and franchisees for the execution of commercial, marketing, and operational initiatives.
+ Build trusted Region, franchisee, and bottler partnerships while developing solutions that drive value, profitability, and volume growth.
+ Collaborate on the national business planning process with Customer's by aligning on joint objectives, growth strategies, and performance metrics to achieve annual revenue, share, and profit targets.
+ Participate in contract negotiations with senior customer stakeholders, consultants, and internal partners to structure agreements that reinforce strategic partnerships and growth commitments.
+ Utilize industry knowledge, consumer insights, and local market trends to recommend category programs that enhance Customer's beverage offerings and customer experience.
+ Partner cross-functionally to translate brand strategies into dynamic, business-building customer solutions.
+ Anticipate competitive threats by monitoring channel and industry trends, ensuring proactive adjustments to protect and grow share.
+ Steward performance routines with bottler partners to ensure alignment, visibility of progress, and identification of improvement opportunities.
- Requirements & Qualifications
- + Bachelor's degree in Business, Marketing, or related discipline required; advanced degree preferred. + 5+ years of sales leadership experience managing
- national or multi-tier accounts
- in foodservice, CPG, or beverage industries. + Demonstrated success in
- strategic business planning, contract negotiation
- , and execution of joint growth initiatives with large customers.
+ Proven ability to influence and collaborate across organizational boundaries, fostering alignment at multiple levels within customer and internal systems.
+ Skilled in using analytics plus data insights to shape stories and strategies to identify opportunities, and deliver measurable results.
+ Outstanding interpersonal, presentation, and communication skills with the ability to engage with senior executives confidently and persuasively.
+ Results-oriented mindset with agility to navigate dynamic market environments while maintaining focus on long-term objectives.
- What We'll Do for You
- + Provide the opportunity to lead a high-profile customer relationship with national visibility across Coca‑Cola's FSOP network.
+ Enable access to advanced commercial tools, analytics, and customer engagement platforms to support growth initiatives.
+ Offer collaboration with cross-functional experts to deepen knowledge in strategic planning, innovation, and supply chain optimization.
+ Support career progression within senior-level sales leadership roles across Coca‑Cola's North America Operating Unit.
- Location
- Atlanta, GA; Philadelphia, PA; or Charlotte, NC | Travel up to 50%.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Benefits
- Dental Insurance