A Catering Sales Manager solicits new catering customers through traditional and non-traditional sales techniques. Other important duties include booking, selling, planning and coordinating all special social events while assuring the highest level of customer service.
At Valor, we are passionate Hotelitarians—driven, detail-obsessed professionals who go beyond service to deliver true hospitality. With a global perspective and a commitment to thoughtful hospitality and sustainable dining, we bring enthusiasm, creativity, and local flair to every property we support. We seek individuals who value relationships, embrace high standards, and create meaningful experiences for guests, teams, and owners alike. If you're someone who notices the little things and strives to make a lasting impact, you'll thrive here.
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//www.valorhospitality.com to learn more about our existing hotels, other exciting job opportunities and our company.
POSITION PROFILE
Plan, solicit, book and coordinate group meetings and room sales to meet/ exceed revenue & profit goals. Oversee the development and performance of all sales activities in assigned market. Identify objectives, strategies and action plans to exceed revenue matrixes, gain market share, and grow new account business.
ESSENTIAL RESPONSIBILTIES
Event Planning & Coordination Partner with meeting planners to design and execute successful events that meet client objectives and align with hotel standards. Coordinate all aspects of assigned groups, including guest room blocks, meeting and banquet space, audiovisual needs, menus, décor, and transportation. Create detailed Banquet Event Orders (BEOs), group resumes, and internal communication tools that clearly outline event specifications for operational teams. Ensure flawless communication of event details across departments — including Banquets, Culinary, Front Office, and Engineering — to guarantee seamless delivery. Client Relationship Management Serve as the main point of contact for clients from the initial planning phase through post-event follow-up. Conduct pre-conference meetings to review event logistics, introduce key hotel personnel, and confirm all details. Provide on-site support during events as needed to ensure guest satisfaction and immediate resolution of issues. Conduct post-conference evaluations with clients to gather feedback, address concerns, and identify opportunities for future business. Revenue & Financial Accountability Maximize event profitability through effective upselling of menus, enhancements, and ancillary services. Accurately manage group billing, ensuring timely and complete posting of charges, review of banquet checks, and preparation of final invoices. Track attrition, cancellation fees, and other revenue-impacting items in accordance with contractual terms. Maintain awareness of budget goals and contribute to overall departmental revenue targets. Communication & Collaboration Prepare and distribute accurate group resumes and BEOs to all departments to ensure consistent delivery of client expectations. Participate in weekly group pick-up meetings, pre-conference briefings, and post-event reviews. Maintain ongoing communication with Sales, Revenue, and Operations teams to ensure smooth transitions from booking to service. Exhibit a collaborative and professional approach when interacting with clients, vendors, and internal teams. Systems, Organization & Compliance Maintain accurate, organized client information and event documentation in the CRM system (e.g., Delphi, Amadeus). Ensure compliance with all hotel policies, brand standards, and safety procedures. Protect financial assets through proper control measures and oversight of billing and contracts. Stay informed on industry trends and best practices to continuously enhance service delivery.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
: Ability to perform critical analysis and manage wide-range of information. Extensive knowledge of negotiating, principles and practices within catering sales, food and beverage, and sales procedures associated with the hotel industry. Excellent oral, written and presentation skills sufficient to produce sales and marketing communication that properly reflect the Foundation Image. Listen effectively. Ability to delegate, manage manpower and organize complex projects and establishes priorities consistent with department/hotel objectives. Communicate to both, guests and fellow associates, professionally and positively.
PHYSICAL DEMANDS
Outside sales calls, servicing groups, site inspections, attending meetings, travel and community/ industry functions Hotel tours, sales calls, trade shows #INDcl
BENEFITS PACKAGE
Competitive Salary Daily Pay! Team Member Hotel Discount Program Uniforms Provided for most positions Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options Paid PTO 401k with employer match Food and Beverage Discounts Tuition Reimbursement If you think you bring the ideal blend of skills, attitude and teamwork, sprinkled with a love for natural beauty and the resort life, this could be the perfect home for you! Are you passionate and creative with a desire to grow? Let's talk! Click here to learn more about what makes Cloudland at McLemore Resort a one-of-a-kind in experience in the Southeast!
