Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior's well-being.
Job Title:
Business Development Director -
Senior Living Compensation:
$75,000-$85,000 per year +
BONUS Coverage:
Assisted Living, Sheltered Living, and Memory Care Location:
Eden Vista Barrington & Eden Vista Hoffman Estates Position Summary:
The Business Development Director is a revenue-driving sales professional responsible for generating qualified referral leads that convert to move-ins across Assisted Living, Sheltered Living, and Memory Care communities. This role is laser-focused on building, reactivating, and leveraging referral relationships to consistently produce measurable sales results. The Business Development Directort operates as a market-facing sales hunter, aggressively expanding referral pipelines, driving urgency with referral partners, and holding themselves accountable to conversion outcomes. This position works in close partnership with on-site Sales Directors to ensure referrals are followed through to move-in and to support community events that directly impact occupancy. The role reports to Regional Director of Sales and Marketing (RDSM).
Core Responsibilities:
Referral Sales & Market Penetration Aggressively develop, manage, and grow a high-performing referral network including hospitals, skilled nursing facilities, rehab centers, senior centers, physicians, case managers, discharge planners, and social workers. Re-establish inactive or underperforming referral relationships and convert them into consistent move-in producers. Execute a disciplined outreach strategy with frequent in-person visits, follow-ups, and targeted sales conversations. Clearly articulate value propositions, competitive advantages, and care capabilities to win referrals over competitors. Lead Generation & Conversion Accountability Generate a consistent volume of qualified, move-in-ready referrals. Own referral performance by tracking outcomes from referral to tour, assessment, and move-in. Partner closely with Sales Directors, RDSM, RDO and Executive Directors to drive urgency, and maximize conversion rates. Maintain a strong referral pipeline with short lead-to-move-in timelines. Community Sales Support & Events Actively support Sales Directors with on-site community events, professional open houses, and referral-focused marketing initiatives. Attend and participate in networking events, healthcare meetings, and industry functions to expand market visibility and lead flow. Represent the organization as a sales-focused, solution-oriented partner in the healthcare community. Performance Tracking & Reporting Maintain accurate, real-time documentation of referral sources, activity, and outcomes in CRM systems. Analyze referral performance data to identify top producers, gaps, and growth opportunities. Report referral volume, conversion rates, and move-in results on a regular basis. Success Metrics Performance in this role is measured by: Number of qualified referrals generated Referral-to-move-in conversion rate Total move-ins attributed to referral partners Growth of active referral accounts Contribution to community occupancy goals Qualifications 3-5+ years of proven success in senior living, healthcare, or referral-based sales/business development. Demonstrated ability to generate leads and close results, not just build relationships. Strong understanding of Assisted Living, Sheltered Living, and Memory Care sales cycles. High level of self-motivation, organization, and follow-through. Excellent communication, negotiation, and presentation skills. Comfortable being measured, coached, and held accountable to results. Valid driver's license and ability to travel locally. If you're a results-driven sales professional with a passion for building relationships and helping seniors find the right care, we'd love to hear from you. Join our team and make a meaningful impact while growing your career with a supportive organization that values performance, collaboration, and excellence.
