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Seternity Solutions

Sales Manager Education Products

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Based on Indiana data

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What they do

A Sales Manager plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives. Analyzes sales data to monitor customer preferences and develops strategies for increasing sales..

$114,884 / year median in Indiana

+8% projected growth

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Job Description

Position Overview We are seeking an experienced and strategic Sales Manager to lead a high-performing sales team while driving business growth, market expansion, and product development initiatives within the education sector. This leadership role is ideal for a results-oriented professional who excels at coaching teams, developing sales strategies, identifying new market opportunities, and collaborating with executive leadership to support long-term organizational growth. Key Responsibilities Sales Leadership Lead, coach, and develop a team of sales professionals to achieve and exceed performance objectives. Establish sales goals, performance metrics, and accountability standards. Foster a collaborative, customer-focused, and results-driven sales culture. Provide ongoing coaching, mentorship, and performance feedback. Business Development & Growth Strategy Develop and execute strategic sales plans to drive revenue growth across K-12 and higher education markets. Identify new business opportunities, customer segments, and revenue channels. Expand market presence through strategic account development and relationship management. Build and maintain strong partnerships with school administrators, educators, distributors, and key decision-makers. Product Strategy & Innovation Collaborate with leadership to identify opportunities for new products and services. Assist in developing and executing go-to-market strategies for new offerings. Provide market insights and customer feedback to support product development and continuous improvement. Performance & Analytics Monitor sales performance through forecasting, reporting, and data analysis. Evaluate market trends, competitive activity, and customer needs to guide strategic decision-making. Recommend process improvements that enhance sales effectiveness and operational efficiency. Qualifications Proven experience leading and developing successful sales teams. Strong background in sales management, business development, or strategic account management. Demonstrated ability to develop and execute growth strategies that deliver measurable results. Excellent leadership, coaching, communication, and interpersonal skills. Strong analytical and strategic planning abilities. Entrepreneurial mindset with a passion for innovation and continuous improvement. Experience within education, publishing, instructional products, or a related industry is preferred but not required. Must Have 8-15+ years of B2B sales experience , preferably selling into K-12 education, higher education, government, SaaS/EdTech, educational products, office products, publishing, or similar consultative markets . Experience leading teams of 10-20+ sales representatives across multiple territories.
Strong experience in:
Sales coaching and performance management Territory planning and forecasting Sales analytics and KPI reporting (Excel proficiency) Product launches and sales enablement Cross-functional collaboration with marketing and product teams Willing to be primarily onsite in Lafayette/West Lafayette, Indiana or relocate. #B2B #Sales #K12 #Education #Higher #Education #Government #SaaS #EdTech #Educational #Products #Office #Products #Publishing #Educational #
Publishing Pay:
$120,000.00 - $150,000.00 per year
Benefits:
401(k) matching Health insurance Life insurance Relocation assistance
Experience:
B2B sales: 8 years (Required) K-12 education, higher education, government,
SaaS/EdTech:
8 years (Required) educational products, office products, publishing: 8 years (Required) leading teams of 10-20+ sales representatives: 8 years (Required) Sales coaching and performance management: 1 year (Required) Territory planning and forecasting: 1 year (Required)
Work Location:
On the road