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RegalCare

Regional Admissions and Marketing

Career Insights for Director of Business Development

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Based on Massachusetts data

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What they do

A Director of Business Development is a highly specialized Business Development Manager. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives. Analyzes sales data to monitor customer preferences and develops strategies for increasing sales.

$191,836 / year median in Massachusetts

+4% projected growth

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Job Description

Regional Admissions and Marketing RegalCare - 2.8 Medford, MA Job Details Full-time 1 day ago Qualifications Business development management Portfolio monitoring Strategic management Process audits Referral-based lead generation Managed care Sales referrals Branding consistency Marketing management Healthcare provider promotion Healthcare referral management Market research experience within healthcare industry Industry trends Mentoring Revenue target achievement Reducing hospital readmission rates Allscripts Business development within healthcare Case referral Client referrals Epic Marketing operations Senior level Process management
Full Job Description Job Description:
Regional Admission and Marketing Director Company:
RegalCare Position Type:
Full-Time Location:
Regional (Multi-Center Portfolio) Job Summary RegalCare is seeking a dynamic, results-driven Regional Admission and Marketing Director to oversee and drive census growth across a multi-center portfolio. In this role, you will be responsible for developing and executing strategic marketing plans, managing regional referral systems, and maintaining high-level relationships with major hospital systems, physicians, and care managers. The ideal candidate possesses a rare blend of strategic portfolio oversight and a hands-on approach to mentoring local admissions teams to meet and exceed occupancy goals. Key Responsibilities Portfolio Management & Strategy Oversee occupancy, mix, and net revenue goals for a designated multi-center portfolio. Analyze regional market trends, competitor capabilities, and center-specific data to develop targeted quarterly marketing plans. Conduct regular site visits to audit admissions processes and ensure brand consistency. Hospital Relations & Business Development Cultivate and maintain high-value relationships with key hospital executives, discharge planners, case managers, and physicians within the regional health systems. Position RegalCare as the preferred post-acute provider by aligning our clinical capabilities with hospital readmission reduction goals. Identify and secure new institutional referral sources throughout the region. Referral System & Admissions Oversight Streamline and manage regional referral systems (e.g., Allscripts/CarePort, Epic, ExaCare) to ensure rapid response times and seamless transitions of care. Oversee the pre-admission screening process to ensure clinical and financial viability (managed care, Medicare, Medicaid, private pay). Troubleshoot complex referral roadblocks and expedite approvals across the portfolio.