Director of Marketing & Business Development (B2B Industrial Equipment) Lead Strategic Marketing for an Innovative Industrial Technology Company We are seeking an experienced Director of Marketing & Business Development to lead our marketing strategy, drive revenue growth, expand market share, and identify new business opportunities for our innovative industrial technology solutions. This is an excellent opportunity for a strategic marketing leader with experience in B2B industrial equipment, manufacturing, automation, process technology, engineered products, industrial machinery, or technical products . You'll help position complex technologies in the marketplace while partnering closely with executive leadership and sales to accelerate business growth.

Required Experience:

B2B Industrial Equipment Marketing Key Responsibilities

• Develop and execute comprehensive marketing strategies that increase brand awareness, generate qualified leads, and support revenue growth.
• Create and implement marketing plans for existing products, new product launches, and market expansion initiatives.
• Identify new markets, customer segments, and business development opportunities through market research and competitive analysis.
• Lead integrated marketing campaigns across digital marketing, SEO, SEM, PPC, email marketing, content marketing, social media, paid advertising, and website optimization .
• Drive lead generation programs that support the sales pipeline and business development efforts.
• Analyze customer trends, market conditions, and competitor activity to identify growth opportunities.
• Manage branding, messaging, product positioning, and marketing communications.
• Plan and coordinate participation in trade shows, industry conferences, customer events, and product demonstrations .
• Partner with Sales, Product Management, Engineering, and Executive Leadership to align marketing initiatives with company objectives.
• Track and report marketing KPIs, campaign performance, ROI, website analytics, and lead conversion metrics. Qualifications
• Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 6+ years of progressive marketing leadership experience.
• Demonstrated success developing and executing marketing strategies that drive measurable business growth.
• Required experience marketing industrial equipment, industrial automation, manufacturing equipment, engineered products, process technology, capital equipment, industrial machinery, or other technical B2B products .
• Strong understanding of B2B marketing, demand generation, lead generation, digital marketing, branding, product marketing, and business development .
• Experience with SEO, SEM, PPC, Google Analytics, CRM platforms, marketing automation, content marketing, and social media marketing .
• Excellent leadership, communication, presentation, and strategic planning skills.
• Experience working closely with technical sales teams, engineers, and executive leadership. Preferred Experience
• Manufacturing
• Industrial Equipment
• Process Technology
• Automation
• Industrial Machinery
• Engineering Products
• OEM Equipment
• Capital Equipment
• Industrial Systems
• Technical Product Marketing Why Join Our Team?
• Make a direct impact on the growth of an innovative industrial technology company.
• Lead strategic marketing initiatives with executive-level visibility.
• Collaborate with talented engineering, sales, and operations teams.
• Competitive compensation and comprehensive benefits package including healthcare, retirement plan, paid time off, and company holidays.
• Opportunity for long-term career growth in a high-impact leadership position.

Keywords:

Director of Marketing, Marketing Director, Director of Business Development, Industrial Marketing, B2B Marketing, Industrial Equipment Marketing, Manufacturing Marketing, Technical Marketing, Product Marketing, Demand Generation, Digital Marketing, Growth Marketing, Industrial Technology, Process Equipment, Industrial Automation, Engineered Products, Capital Equipment, Marketing Leadership. #GRP2

Job Disclaimer:

Equal Opportunity Employer/Veterans/Disabled Benefit offerings include medical, dental, vision, term life insurance, short-term disability insurance, additional voluntary benefits, commuter benefits and 401K plan. Our program provides employees the flexibility to choose the type of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by law; any other paid leave required by Federal, State or local law; and Holiday pay upon meeting eligibility criteria.

Disclaimer:

These benefit offerings do not apply to client-recruited jobs and jobs which are direct hire to a client To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.entegee.com/candidate-privacy-information-statement/ The Company will consider qualified applicants with arrest and conviction records.

Pay:

$110,000.00 - $200,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Relocation assistance Vision insurance

Work Location:

In person