Build the Next Phase of Growth at Price Davis Price Davis is seeking an experienced Director of Sales to lead, develop, and grow our sales organization as we enter our next phase of growth. This is not a desk-only sales management position . We are looking for a hands-on player-coach who enjoys developing salespeople, opening doors, meeting customers, pursuing new business, building strategic relationships, and turning opportunities into profitable, long-term growth. This position is part of a planned leadership transition as our current VP of Sales prepares for retirement. The Director of Sales will inherit an established sales organization and strong manufacturer relationships while having a significant opportunity to shape how Price Davis sells, develops its people, enters new markets, and pursues larger strategic accounts. For the right individual, this role also offers the opportunity to grow with the company and potentially advance into a Vice President of Sales position based on performance, leadership development, and future company needs. About Price Davis Price Davis has served the commercial foodservice equipment industry since 1978 . We provide equipment, design and development support, procurement, installation, parts, service, and ongoing customer support throughout the Southeast. Our customers include convenience stores, supermarkets and grocery operators, restaurants and foodservice organizations, and regional multi-location businesses. Price Davis has represented Henny Penny since 1978 , and that longstanding relationship remains an important part of our business. However, the Director of Sales is responsible for leading the entire Price Davis sales organization and product portfolio , not simply one manufacturer or product line. What You'll Do The Director of Sales reports directly to the Sr. VP / General Manager and will initially lead a sales organization of approximately 10 professionals, including Business Development Managers, Account Managers, and Sales Support. As Price Davis grows, the Director will help determine when and where additional sales and support resources are needed.

Key responsibilities include:

Lead, coach, develop, and hold the sales organization accountable for performance. Build a strong culture of proactive new-business development. Personally prospect, open doors, develop relationships, and participate in customer-facing sales activities. Work alongside salespeople through joint calls, field visits, ride-alongs, presentations, and strategic account development. Develop and maintain a substantial qualified pipeline of short-, medium-, and long-term opportunities. Identify and pursue regional chains, multi-location operators, and other strategic accounts. Help customers develop equipment and operational solutions—not simply quote products. Establish clear expectations for prospecting, account development, follow-up, CRM usage, and pipeline management. Conduct regular sales meetings, individual coaching sessions, pipeline reviews, and forecasting. Develop and implement a practical, modern sales methodology appropriate for Price Davis. Improve CRM discipline, opportunity qualification, forecasting accuracy, and management visibility. Recruit, develop, and retain high-performing sales talent in partnership with senior leadership. Develop strong relationships with manufacturer representatives, sales leadership, industry partners, and other sources of new business. Work closely with Henny Penny regional and corporate sales leadership while developing opportunities across the broader Price Davis portfolio. Identify opportunities to expand Price Davis into new customers, markets, territories, and product categories. Work closely with senior leadership on marketing initiatives and sales-support needs. Maintain a strong understanding of margins and make commercially sound decisions that produce profitable growth—not simply revenue growth . What We're Looking For We're looking for a sales leader who still likes to sell . The successful candidate should be comfortable leading from the front and should enjoy spending time with customers and salespeople just as much as reviewing a forecast or developing strategy.

Qualifications:

7+ years of successful B2B sales experience. 3+ years of sales leadership experience with responsibility for coaching and developing a team. Demonstrated success generating new business and developing strategic accounts. Experience managing complex B2B opportunities with varying sales cycles. Strong understanding of pipeline management, forecasting, CRM discipline, and sales accountability. Experience coaching salespeople through actual customer opportunities. Strong commercial judgment, including an understanding of gross margin and profitable growth. Excellent communication and relationship-building skills with customers, employees, manufacturers, and senior leadership. Bachelor's degree in Business, Sales, Marketing, or a related discipline preferred; exceptional equivalent B2B sales leadership experience will be considered. Experience in commercial foodservice equipment, restaurant/foodservice supply, commercial equipment distribution, commercial construction, capital equipment, or a similar B2B industry is preferred but not required. This Role Is Probably Not for You If... You want to manage a sales team primarily from behind a computer. This position requires someone willing to prospect, travel, make customer calls, coach in the field, help develop solutions, pursue difficult accounts, and stay actively involved in the selling process. We're looking for someone who can build the strategy and then get in the field and help execute it. Location & Travel This is not a remote position . The Director of Sales will work from our Iron Station, North Carolina office when not traveling, visiting customers, attending industry events, or working alongside the sales team in the field. Candidates must reside within reasonable commuting distance of Iron Station. This position requires approximately 50% regional travel throughout Price Davis's existing Southeastern markets and future expansion areas. Travel may exceed 50% during periods of significant customer, team, or market-development activity and will include occasional overnight travel. Compensation & Benefits $95,000 annual base salary Performance-based annual incentive tied to individual performance and company profitability Company vehicle provided with permitted personal use Company phone and laptop Medical, dental, and vision benefits 401(k) Paid Time Off Paid holidays Life insurance Short- and long-term disability benefits FSA and additional company benefits The Opportunity This is an opportunity to take an established sales organization with strong industry relationships and help build its next chapter. We aren't looking for someone to simply maintain what already exists. We want a leader who sees untapped opportunity, develops people, creates accountability, builds pipeline, opens strategic accounts, helps customers develop solutions, and ultimately produces sustainable, profitable growth. For the right person, Director of Sales does not have to be the final destination at Price Davis.

Pay:

From $95,000.00 per year

Benefits:

401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person