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The Will-Burt Company

US COMMERCIAL BUSINESS DEVELOPMENT MANAGER

Career Insights for Business Development Manager (General)

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What they do

A Business Development Manager identifies new business opportunities and clients for a company, and develops marketing and sales strategies to help grow a company's business. Builds customer relationships and partnerships and negotiates business deals. Works with senior marketing and sales staff to increase sales opportunities.

$127,479 / year median in Ohio

+3% projected growth

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Job Description

SUMMARY The US Commercial Business Development Manager is responsible for driving revenue growth across commercial markets in the US by developing new business opportunities, expanding existing customer relationships, and executing strategic sales plans. This role requires a consultative sales approach, deep product knowledge, and the ability to manage long sales cycles while building a strong pipeline of opportunities.

This position serves as a key liaison between customers, partners, and internal teams, ensuring alignment on customer needs, product solutions, and business objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following: Business Development & Sales Execution
  • Identify, develop, and close new business opportunities within assigned commercial markets in the US.
  • Build and maintain a robust sales pipeline and achieve annual sales targets.
  • Develop and execute account plans aligned with company objectives.
  • Manage long sales cycles from prospecting through closing.
  • Utilize consultative selling techniques to understand customer needs and deliver tailored solutions. Customer & Market Engagement
  • Establish and maintain strong relationships with customers, partners, and industry professionals.
  • Identify market trends, competitive activity, and customer requirements to inform strategy.
  • Act as the primary point of contact between customers and internal teams.
  • Travel as required (up to 50-70%) to support customer engagement and business growth. Technical & Cross-Functional Collaboration
  • Work closely with engineering and internal teams to develop solutions and proposals.
  • Review customer specifications, RFQs, and requirements to generate accurate quotations.
  • Support product demonstrations and technical discussions with customers. Pipeline Management & Reporting
  • Maintain accurate records of accounts, opportunities, and forecasts in CRM systems.
  • Provide routine reporting on sales performance, pipeline health, and market activity.
  • Track and prioritize opportunities based on ROI and strategic value.
REQUIRED COMPETENCY
To perform the job successfully, an individual should demonstrate the following competencies:
  • Strong consultative selling and negotiation skills
  • Ability to work independently with minimal supervision
  • Strategic thinking and account planning
  • Effective communication and cross-functional collaboration
  • Sound decision-making and problem-solving ability
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or
EXPERIENCE
Bachelor's degree from four-year College or university; or equivalent combination of education and experience. Proven experience in business development, sales, or account management. The ability to manage long and complex sales cycles Experience in industrial, technical products, or engineered solutions preferred. Additional Requirements Ability to travel extensively as required. Strong proficiency with CRM and sales tools. Ability to analyze technical specifications and customer requirements
LANGUAGE SKILLS
Ability to read and interpret documents such as specifications, government contract terms and conditions, operating and maintenance instructions, and installation manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
MATHEMATICAL SKILLS
Ability to calculate figures and amounts such as discounts, interest, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
PHYSICAL DEMANDS
Primarily remote or field-based role with travel. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, stand and travel frequently. Use hands to handle, or feel; and talk or hear. Specific vision abilities required by this job include close vision, depth perception, and ability to adjust focus. Required to lift up to 50 pounds.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Primarily remote or field-based role with travel. The noise level in the work environment is usually quiet.