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Confidential

Business Development Manager - Physician Liaison

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Job Description

We are a leading multi-site healthcare services provider seeking a strategic and results-oriented Physician Liaison to accelerate market growth and expand our referral networks across Northeast PA. In this role, you will act as a key ambassador for our organization, establishing high-value relationships with physicians, medical practices, and institutional partners. Collaborating closely with regional Operations and Marketing leadership, you will design and execute strategic growth plans to increase market share, optimize B2B pipelines, and drive sustainable revenue growth within the territory.
Note:
This position requires regular regional travel throughout the assigned Northeast PA territory. Key Responsibilities Develop and execute a strategic outreach plan to establish, nurture, and scale high-value relationships with key healthcare providers and medical practices. Drive consistent referral and portfolio growth by effectively communicating our organization's service offerings, capabilities, and value proposition to the professional community. Partner regularly with regional Operations leaders and operational teams to align growth strategies, share market insights, and optimize the client pipeline. Analyze regional trends, competitive dynamics, and market data to identify new growth corridors and optimize territory performance. Utilize internal CRM systems to manage the business development pipeline, document market activity, and deliver regular performance insights to executive leadership. Cultivate alliances with health systems, institutional networks, and local organizations to increase brand footprint. Support the successful launch and market penetration of new site locations within the region. Qualifications & Requirements Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field preferred. 2+ years of successful experience in healthcare business development, B2B sales, account management, or a related relationship-driven commercial role. Exceptional interpersonal skills with a proven ability to engage confidently, build trust, and influence clinical and executive decision-makers. Strong understanding of territory management, market dynamics, and referral-based business models. Results-driven, highly autonomous, and possess a sophisticated approach to relationship management and professional networking. Experience utilizing CRM software to manage pipelines and track activity metrics Ability to travel daily within the assigned Northeast PA territory, with occasional flexibility for evening or weekend corporate events as required.
Work Location:
In person