The Business Development Manager plays a pivotal role in advancing Brady Corporation's strategic growth objectives and overall business success. This position is responsible for developing and expanding key customer relationships in tier-one retail, identifying new business opportunities, and driving revenue growth within targeted accounts. Through a deep understanding of customer challenges and market dynamics, the Business Development Manager delivers tailored solutions that create value, strengthen partnerships, and consistently exceed customer expectations.

This role reports directly to the Director of Strategic Retail Sales and can be based anywhere in the United States, operating under a fully remote work arrangement with approximately 50% travel.

As a key contributor to the organization's commercial success, the Business Development Manager is instrumental in penetrating and growing strategic accounts while fostering long-term customer loyalty. By cultivating strong relationships with decision-makers, uncovering emerging opportunities, and aligning Brady's solutions with customer objectives, this individual enhances customer satisfaction, strengthens the company's competitive position, and supports sustainable business growth. The impact of this role extends beyond revenue generation, contributing to market expansion, customer retention, and the achievement of the company's long-term strategic goals.

Penetrate and grow a portfolio of tier-one retail accounts serving as the primary point of contact for customer relationships.

Develop and execute strategic account plans to drive revenue growth and achieve sales targets.

Build and maintain strong relationships with key stakeholders, understanding their business needs and providing tailored solutions.

Drive new logo acquisition through strategic prospecting and outreach.