Summary :

: Responsible for establishing and implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand. Build a creative, integrated, multi-channel Marketing Department with our sales managers that build brand awareness and reputation.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following:

• Increasing sales through the distribution network by: Adding distributors or replacing under-producing distributors, recommending changes to the existing distribution model when appropriate to capture growth opportunities while maintaining existing distributor sales.
• Grow or penetrate other existing markets defined for Fiber Bond & Blocksom.
• Develop a comprehensive and aligned strategic marketing plan.
• Execute integrated advertising, public relations, tradeshows and other campaigns to generate demand & sales leads. Be accountable for measuring and reporting on campaign results.
• Direct market research to identify target customers, competitors, and industry trends, translating findings into actionable insights.
• Create and execute comprehensive marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with cross-functional teams to ensure alignment between sales, marketing, and product development.
• Establish and maintain strong relationships with key customers and partners, actively seeking new opportunities for business expansion.
• Analyze sales and marketing data to evaluate performance, identify areas for improvement, and implement effective strategies.
• Stay up-to-date with industry advancements, emerging technologies, and best practices to drive innovation and maintain a competitive edge.
• Work closely with the Product Development team to understand and execute customer requests for non-standard or custom versions of products.
• Develop and maintain a thorough understanding of the competitive landscape for the HVAC and finishing filtration markets providing strategic direction and intelligent decision making.
• Manage and motivate Sales Managers and support their efforts to increase sales through our distribution network. Manage incentives and evaluates job performances. Foster teamwork throughout the organization.
• Prevent unsafe acts or conditions in the work place.
• Ability to perform all essential functions for full scheduled day (typically 8 hours). Required Skills/Abilities
• Strong verbal and written communication skills
• Excellent interpersonal and customer service skills
• Strong organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Supervisory and leadership skills
• Proficiency with Microsoft Office Suite, experience with ERP software

Education and Experience :

• Bachelor's degree from four-year college or university.
• At least 10 years of related sales and marketing experience required, with prior supervisory/ management experience highly preferred.
• At least 5 years of experience in the air filtration/HVAC industry

Job Type:

Full-time Pay:

$115,000.00 - $130,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Michigan City, IN 46360