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The LaSalle Network

VP of Field Sales

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What they do

A Director of Sales directs and is responsible for performance of sales for an entire organization. May manage sales managers. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives.

$196,885 / year median in the U.S.

-7% projected decline

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Job Description

VP of Field Sales LaSalle Network is hiring a Vice President of Field Sales on behalf of our client, a fast-growing beverage alcohol brand pioneering the non-carbonated category. This is a chance to own national field execution for a culturally relevant brand targeting 40 to 60% annual growth, working directly with ownership on how that growth gets built. The VP of Field Sales will lead a field organization of roughly 20, structured with regional directors and regional sales managers, and own performance across a national network of 145 distributors. This is a manager-of-managers role for someone who has scaled a distributor-led business and can bring playbook, structure, and accountability to a team growing fast. What you'll own National field execution across a team of 4 regional directors and 15 regional sales managers, with full accountability for hiring, coaching, and performance Distributor performance across 145 partners nationally, including distribution gains, program execution, and depletion growth A repeatable field sales playbook covering KPIs, forecasting cadence, and region-specific problem-solving that regional directors and RSMs can actually run Annual business planning and go-to-market strategy in partnership with ownership and cross-functional leadership Sales and distribution analytics, with decisions framed in ROI, gross profit, and profitable growth rather than volume alone Development of the regional director bench into leaders who can carry aggressive growth targets What you'll need Experience leading a field sales organization through other managers, ideally in beverage alcohol (spirits, beer, wine, or RTD) or adjacent DSD categories A track record managing a national or multi-region distributor network, with specific examples of distribution gains you drove Fluency in distributor language, P&L, and ROI metrics, and the ability to hold partners accountable to plan Demonstrated success scaling a high-growth brand, including building the systems that made the growth repeatable An entrepreneurial mindset and comfort operating with founder-level access and limited infrastructure Details Employment type: Direct hire
Compensation:
$200,000 to $225,000 Work model: Fully remote, Midwest or East Coast preferred
Travel:
50% travel Reports to: Co-founder Company headquarters:
Newmarket, NH Benefits:
Medical, dental, vision, and 401k Interested? Apply today. We're actively interviewing. Jordan Passman Business Development Manager at LaSalle Network #
LI-MR1 LNMS
LaSalle Network is an Equal Opportunity Employer m/f/d/v. LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.

Benefits

  • 401(k) Plans
  • Health Insurance
  • Dental Insurance
  • Vision Insurance