Director of Sales & Marketing Reports To:

President Role Overview The Director of Sales, Advertising & Marketing is responsible for driving profitable revenue growth across ESCO Manufacturing, Stein Sign Display (Watertown and Sioux Falls), SSD Advertising, and guiding marketing initiatives. This position provides leadership, accountability, and strategic direction for sales performance, advertising revenue, customer development, staffing plans, business systems, and market expansion. The successful candidate will create alignment between respective sales departments, design, installation, operations, accounting, and marketing while building scalable systems that support long-term growth. Key ResponsibilitiesSales Leadership & Revenue Growth

• Lead and develop sales teams across ESCO Manufacturing, Stein Sign Display, and SSD Advertising.
• Establish annual, quarterly, and monthly sales objectives and performance objectives.
• Monitor pipeline activity, forecasting accuracy, conversion rates, customer retention, and revenue growth.
• Drive accountability through KPI reporting, scorecards, review of CRM, and annual reviews.
• Establish a trusted and repeatable system & process within all sales teams. Advertising Division Leadership
• Grow advertising revenue through monitoring occupancy rates, lease performance, and identifying new billboard locations.
• Ensure leases are properly executed, filed, renewed, and maintained.
• Partner with accounting to ensure billing processes within QuickBooks are accurate and efficient.
• Evaluate staffing structures and identify opportunities to improve performance and profitability. SSD Sales & Operations Coordination
• Increase collaboration and cross-selling between SSD and Advertising divisions.
• Ensure project management systems, processes, and customer handoffs are consistently followed.
• Partner with installation leadership to develop and improve workforce capacity, training plans, recruiting and retention strategies.
• Evaluate outsourcing opportunities for installation, billboard, and specialty projects when capacity or economics justify external resources.
• Partner with leadership to establish accountability, tracking and maintenance for fleet, tools, and machinery. ESCO Sales Development
• Strengthen sales processes, customer relationships, and bench strength within the department.
• Analyze year-over-year customer performance to identify opportunities for growth.
• Develop strategies to increase market penetration among industry associations, strategic partners, and key customer groups.
• Recommend growth strategies that balance demand with production capacity. Marketing & Brand Development
• Establish expectations for social media, website content, and brand consistency.
• Develop customer targeting strategies and identify growth opportunities within existing and new markets.
• Lead future website enhancement initiatives.
• Support recruiting and retention efforts through employer branding and internal communications. Success Measures
• Revenue growth across all business units.
• Increased advertising revenue, occupancy, and profitability.
• Improved sales accountability, forecasting accuracy, and pipeline visibility.
• Successful cross-selling between business divisions, specifically SSD and Advertising.
• Improved staffing plans, succession readiness, and organizational bench strength.
• Consistent execution of business systems, processes, and KPI reporting.
• Strong customer retention and measurable backlog improvements year over year. Preferred Qualifications
• Proven leadership experience in sales, business development, or commercial operations.
• Strong financial and operational business acumen.
• Experience leading multiple teams, locations, or revenue centers.
• Ability to build systems, processes, and accountability within growing organizations.
• Manufacturing, construction, signage, advertising, or related industry experience preferred.

Primary Mission:

Drive profitable growth by ensuring the right people, systems, processes, and strategies are in place across ESCO Manufacturing, Stein Sign Display, and SSD Advertising.

Benefits:

401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Referral program Vision insurance

Work Location:

In person