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Home Health Marketer
Job Description
Home Health Community Liaison Department:
Marketing and Business Development Reports To:
Director of Marketing /
Agency Administrator Employment Type:
Full-Time Position Summary The Home Health Community Liaison is responsible for developing and maintaining relationships with physician offices, hospitals, rehabilitation facilities, skilled nursing facilities, assisted living facilities, and other community healthcare partners to generate home health referrals and support agency growth. Key Responsibilities Establish and maintain relationships with physicians, office managers, discharge planners, case managers, social workers, and facility administrators. Conduct regular in-person visits to physician offices and healthcare facilities to promote the agency's services and develop referral opportunities. Identify and pursue new referral sources while strengthening relationships with existing partners. Educate healthcare professionals about the agency's home health services, including skilled nursing, physical therapy, occupational therapy, and speech therapy. Work with intake and clinical teams to facilitate timely referral processing and address concerns from referral partners. Develop and implement outreach strategies to increase referrals and patient admissions. Maintain accurate records of visits, contacts, referrals, and business development activities. Meet established performance expectations for outreach activity, referral generation, and patient admissions. Ensure all marketing activities comply with applicable healthcare regulations, HIPAA requirements, and agency policies. Qualifications Previous experience in healthcare marketing, medical sales, or business development preferred. Experience building relationships with physician offices and healthcare facilities strongly preferred. Strong communication, networking, and relationship-building skills. Self-motivated, organized, and goal-oriented. Valid driver's license, reliable transportation, and willingness to travel locally. Performance Expectations The Community Liaison will be evaluated based on relationship development, outreach activity, growth in referral sources, patient admissions, and achievement of established business development goals.
Pay:
$60,000.00 - $65,000.00 per year
Benefits:
Flexible spending account Health insurance Paid time off Travel reimbursement Application Question(s): Are you able/willing to attend events after 5PM on weekdays? How long have you worked as a home health community liaison/marketer?
Work Location:
On the road
Benefits
- Paid Time Off (PTO)
- Transportation
- Health Insurance
- Dental Insurance