A Director of Sales directs and is responsible for performance of sales for an entire organization. May manage sales managers. Plans and directs sale of products or services to customers. Coordinates sales distribution. Establishes sales territories, quotas and/or goals for staff, and provides training for sales representatives.
The Vice President, Retail Sales will lead the retail growth strategy for a premium line of sous vide food products. This executive will be responsible for expanding distribution across grocery, mass, and club channels, building strategic customer relationships, and driving revenue and profitability. The ideal candidate brings deep experience in retail food sales, a passion for culinary innovation, and a strong understanding of the sous vide category or premium prepared foods.
Key Responsibilities:
Develop and execute a national retail sales strategy focused on sous vide product lines, including ready-to-eat proteins, sides, and meal kits. Build and lead a high-performing sales team, including regional directors, account managers, and broker networks. Cultivate relationships with key retail partners (e.g., Whole Foods, Kroger, Costco, Target) to drive placement, promotions, and category growth. Lead customer negotiations, trade spend management, and joint business planning. Collaborate with Marketing and Culinary teams to align product innovation with consumer trends and retailer needs. Partner with Operations and Supply Chain to ensure accurate forecasting, inventory management, and on-time delivery. Monitor competitive activity and market trends to identify opportunities for differentiation and growth. Represent the brand at trade shows, culinary events, and industry forums.
Qualifications:
Bachelor's degree in Business, Marketing, or related field; MBA preferred. 10+ years of progressive sales leadership experience in food manufacturing, with a strong focus on retail channels. Experience with premium, refrigerated, or prepared food categories; sous vide experience highly preferred. Proven success in launching and scaling new products in retail environments. Strong leadership, strategic thinking, and negotiation skills. Ability to travel up to 50%.
Preferred Experience:
Familiarity with consumer education around sous vide cooking and premium food positioning. Experience working with culinary teams and translating food trends into retail strategy. Success in building brand presence in both natural and conventional retail channels.
