We are seeking an outgoing, motivated, and relationship-driven Sales & Marketing Director to join our assisted living community. This position plays a key role in growing our community by building relationships with prospective residents and families, developing strong referral partnerships, and maintaining a visible presence throughout the local community. This is a hands-on sales position that combines inside sales, lead follow-up, tours, and move-in coordination with outside sales and community outreach . The ideal candidate enjoys meeting new people, building relationships, and helping families navigate the often-difficult decision of choosing senior living. What You'll Do Respond promptly to new inquiries and maintain consistent follow-up with prospective residents and families Conduct community tours and meet with families to understand their needs and determine whether our community is the right fit Manage prospective residents throughout the sales process, from initial inquiry through move-in Maintain accurate lead, referral, tour, and follow-up information in the community's CRM Develop and maintain relationships with referral sources including hospitals, rehabilitation facilities, skilled nursing facilities, home health and hospice agencies, physicians, senior organizations, and other community partners Spend time outside the community conducting outreach visits and developing new referral relationships Represent the community at networking events, community events, senior fairs, and other local functions Plan and participate in marketing events, open houses, educational programs, and referral-source events Follow up with referral partners regularly and identify new opportunities to generate leads Work closely with community leadership and nursing to coordinate assessments, admissions, and move-ins Maintain knowledge of current availability, rates, services, and levels of care Monitor sales activity, lead sources, conversion rates, and occupancy goals Assist with social media, community promotions, and other local marketing efforts as needed Build positive relationships with current residents and families and encourage referrals and community involvement What We're Looking For We are looking for someone who is personable, confident, organized, persistent, and comfortable asking for the sale . This position requires someone who can build genuine relationships while also understanding that maintaining strong occupancy requires consistent follow-up and proactive outreach. Senior living or healthcare sales experience is preferred, but we are also interested in candidates with strong sales and relationship-building experience in other industries.

Preferred qualifications include:

Previous sales, marketing, business development, or senior living experience Strong interpersonal and communication skills Comfortable making outbound calls and conducting in-person outreach Ability to develop relationships with both families and professional referral sources Strong follow-up and organizational skills Ability to work independently and take initiative Comfortable working toward occupancy and sales goals Experience using a CRM or lead-tracking system preferred Valid driver's license and reliable transportation for community outreach Flexibility to occasionally attend evening or weekend events About the Position This is a full-time, on-site position with regular time spent outside the building developing referral relationships and representing the community. While the majority of the position is Monday through Friday, some evening and weekend availability may be needed for tours, marketing events, family events, and community outreach. If you are someone who enjoys connecting with people, developing relationships, and helping families find the right senior living option for their loved one, we would love to hear from you.

Pay:

$48,108.40 - $55,345.61 per year

Benefits:

401(k) 401(k) matching Health insurance Life insurance Paid time off

Work Location:

In person