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T
ThreeSixty
Chief Revenue Officer
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What they do
A Chief Revenue Officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes including marketing, sales, customer support, pricing, and revenue management. In this role, a CRO is accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.
$221,227 / year median in New York
+9% projected growth
Job Description
Chief Revenue Officer ThreeSixty Tonawanda, NY Job Details Full-time $80,000 - $120,000 a year 11 hours ago Benefits Health savings account Health insurance Dental insurance Paid time off Parental leave Vision insurance Flexible schedule Life insurance Retirement plan Qualifications Teamwork Interpersonal skills Talent management Bachelor's degree Sales strategy Account management Marketing Full Job Description Chief Revenue Offi cer ThreeSixty | Tonawanda, NY (Buffalo area) | Hybrid The Opportunity ThreeSixty is seeking a growth-oriented Chief Revenue Offi cer to build and lead our revenue organization through the Company's next stage of expansion. Founded in 2005 and headquartered just outside Buffalo, we acquired Manzella Marketing in 2023 to become one of the largest agencies in Western New York. Our team of 30-plus serves more than 700 accounts across WNY and several markets beyond it. The person we have in mind has likely taken a company from a few million in revenue into the eight fi gures and wants to do it again with more leadership control than they had the fi rst time. This is a seat on our senior leadership team. You will help set the company's goals, budgets, and long-term direction, then own the revenue side of delivering them. A note on level. We are posting this at the CRO level because that is the scope of the work. If you are a Director, VP of Sales or VP of Revenue ready to step into full ownership of a company's revenue function, we want to hear from you. Finding the right leader matters more to us than the title we assign on day one. Position Purpose The CRO owns the execution of the Company's revenue strategy, integrating new business development, account management, client growth and success, revenue forecasting, and CRM optimization into a disciplined and predictable revenue organization. Working with the CEO and Executive Leadership Team, the CRO builds the team and the operating discipline our growth depends on. Key Responsibilities The fi rst year will weigh most heavily toward new business development and expanding the team. 1. New Business Development Lead a proactive, modern approach to acquiring new clients.
- Develop and execute the new business development strategy with the (BD) team
- Personally participate in strategic opportunities
- Build a healthy, predictable pipeline
- Coach and develop business development capability across the team 2. Revenue Team Leadership and Talent Development Lead the existing revenue team and expand it into a high-performing organization.
- Lead the Account Executive (AE) and Customer Service (CS) sales teams
- Recruit and develop new revenue talent as the team grows
- Set clear expectations and hold the team to them
- Run regular coaching, pipeline reviews, and performance conversations
- Develop our future revenue leaders 3. Revenue Strategy and Accountability Own the Company's revenue plan and the results it produces.
- Develop annual and quarterly revenue plans that drive execution
- Establish goals, KPIs, and forecasting expectations
- Monitor performance and adjust execution
- Build a culture of accountability and continuous improvement 4. Account Management and Client Growth Lead the account management function and client success.
- Establish account management standards
- Strengthen senior-level client relationships
- Drive retention, expansion, and long-term client success 5. Revenue Systems and CRM Own the CRM as the trusted source for pipeline, forecasting, and client intelligence.
- Optimize CRM and revenue systems
- Improve forecasting, reporting, and analytics
- Establish disciplined sales processes for the entire revenue team
- Set the standard for pipeline accuracy and data integrity across the team 6. Senior Leadership and Cross-Functional Collaboration Help set the direction of the Company, not just the revenue plan.
- Contribute to overall goals, budgets, and long-term objectives as a member of the senior leadership team
- Partner with Marketing on lead generation, demand strategy, and campaign ROI
- Partner with Finance on department budgeting, forecasting, compensation planning, and pricing
- Partner with Operations to ensure sold scope aligns with delivery capacity and margin expectations
- Support strategic planning and quarterly reviews .
Supporting indicators:
qualifi ed pipeline volume and conversion, average engagement size, sales cycle length, and team performance against goal.Qualitative impact:
revenue predictability, healthy alignment between sales and delivery, and a sales culture that holds up over time. First 90 Days- Days 1 to 30. Understand the business, services, culture, and growth strategy. Build trusted relationships with leadership, employees, and key clients.
- Days 31 to 60. Assess the revenue organization, CRM, forecasting, and account management practices. Identify opportunities to improve execution and performance.
- Days 61 to 90.
- Experience leading a revenue team, or a track record as a top producer with strong coaching instincts ready for a player-coach leadership seat
- Demonstrated success acquiring new business and growing existing accounts
- Senior-level selling, negotiation, and relationship management, with comfort selling to owner-led, mid-market, and regional clients
- CRM leadership, pipeline management, forecasting, and analytics-driven decision making
- Strong fi nancial and analytical skills, including familiarity with unit economics, margin, and capacity planning
- Genuine interest in recruiting, coaching, and developing salespeople Preferred industry experience: advertising, digital marketing, marketing services, branding, creative services, professional services, technology-enabled services, technology or automation consulting, IT and managed services, or SaaS.
- Base salary: $80,000 to $120,000, depending on experience, industry, and proven history
- Incentive compensation: uncapped and tied to department performance against the revenue, retention, and growth targets established with the CEO and leadership team. There is no ceiling on what this role can earn. Hit the goals you help set, and the compensation follows.
- Expected earnings: total compensation of $130,000 to $160,000 following year one at target performance, with room above it