Home Health Marketing Liaison

PRIMAMED HEALTH SERVICES INC.

Bakersfield, CA Job Details Full-time From $25 an hour 22 hours ago Benefits Travel reimbursement Paid time off Qualifications Collaborate with healthcare professionals Business development management Report preparation Computer operation Customer relationship building Medicare Referral-based lead generation Territory sales Marketing Computer literacy Spreadsheets Sales referrals In-person customer service HIPAA Sales presentations Healthcare referral management Driver's License Client base expansion experience Records management Medicare regulations Centers for Medicare and Medicaid Services (CMS) Sales management systems proficiency Health information regulatory compliance Organizational skills Client retention strategy Computer skills Business development within healthcare Home health CRM system proficiency Case referral Full Job Description Job Summary The Home Health Marketing Liaison develops and maintains relationships with hospitals, physicians, clinics, skilled nursing facilities, assisted living communities, case managers, social workers, and other healthcare professionals. This position promotes the agency's home health services, identifies referral opportunities, coordinates with the clinical and intake teams, and helps increase patient admissions while following Medicare, HIPAA, and agency requirements. Key Duties and Responsibilities Promote the agency's home health services within the assigned territory. Visit hospitals, physicians' offices, clinics, rehabilitation centers, skilled nursing facilities, and senior communities. Build and maintain professional relationships with physicians, discharge planners, case managers, social workers, and referral coordinators. Schedule and conduct presentations, in-service meetings, and community outreach activities. Identify potential referral sources and follow up regularly. Educate healthcare providers about the agency's services, accepted insurance plans, service areas, and referral process. Coordinate referrals with the intake, clinical, and administrative teams. Verify that referral information and required documents are complete and submitted promptly. Monitor referral activity, admissions, conversion rates, and marketing goals. Maintain accurate records of visits, calls, contacts, referrals, and follow-up activities. Prepare weekly or monthly marketing and referral reports for management. Participate in networking events, health fairs, and community programs. Gather feedback from referral sources and help resolve service concerns. Monitor competitors and identify new opportunities for growth. Protect patient confidentiality and comply with HIPAA, Medicare regulations, anti-kickback laws, and agency policies. Avoid making promises regarding admission until the clinical team confirms the patient's eligibility and the agency's ability to provide services. Required Skills Strong communication, presentation, and interpersonal skills Relationship-building and professional networking Sales, marketing, and business-development skills Knowledge of home health services and referral processes Understanding of Medicare eligibility and homebound requirements Ability to communicate with physicians, case managers, and healthcare administrators Strong follow-up, organization, and time-management skills Ability to meet referral and admission goals Accurate documentation and report preparation Problem-solving and customer-service skills Ability to work independently and manage an assigned territory Basic computer skills, including email, spreadsheets, CRM systems, and electronic referral platforms Knowledge of HIPAA and healthcare marketing compliance Valid driver's license, reliable transportation, and willingness to travel locally Preferred Qualifications At least one year of experience in home health marketing. Bachelor's degree in marketing, business, healthcare administration, nursing, or a related field. Established professional relationships with healthcare providers and referral sources in the assigned service area. Familiarity with Medicare, Medi-Cal, managed-care plans, and other insurance networks. Bilingual communication skills are an advantage.

Pay:

From $25.00 per hour

Benefits:

Paid time off Travel reimbursement

Work Location:

In person