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VS
Victoria's Secret & CO
Director, Visual Merchandising VS & PINK Beauty
Career Insights for Merchandiser (General)
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What they do
A Merchandiser assists with marketing or promoting merchandise in a retail store. Advises on trends and styles; designs and creates merchandise displays in a store, to generate or improve customer sales. Works with sales associates, merchandise managers and product vendors. Monitors customer preferences and sales data.
$37,587 / year median in New York
-4% projected decline
Job Description
Description The Director, Beauty Visual Merchandising is responsible for setting and leading the visual merchandising strategy that elevates Brand equity, drives commercial performance, and enhances the customer experience across the Beauty business. This role owns the end-to-end Beauty visual experience—translating Brand and Merchant priorities into scalable, executable direction across floorsets, launches, programs, and seasonal initiatives. The Director partners closely with Creative, Marketing, Merchandising, and Store Operations to ensure cohesive and elevated execution across all Beauty touchpoints. This role leads teams, influences senior stakeholders, and delivers a differentiated, premium brand experience in stores.
Responsibilities:
- Develop the Beauty Visual Merchandising strategy into compelling, brand-right concepts supporting fragrance, body care, gifting, and cross-category storytelling.
- Own the full lifecycle of the Beauty visual merchandising experience, from concept to execution.
- Drive innovation by identifying new visual and merchandising approaches that enhance product presentation, storytelling, and customer engagement.
- Oversee testing strategies and insights work to guide continuous improvement and deliver measurable business results.
- Stay current on industry trends, competitive landscape, and emerging Beauty merchandising best practices.
- Conduct regular store visits to maintain brand intimacy, assess execution, and identify opportunities for refinement.
- Lead, coach, and develop Beauty visual merchandising talent; provide clear direction, feedback, and performance management.
- Serve as a strong people leader and cross-functional partner, influencing decision-making at multiple levels of the organization.
- Provide project leadership by setting priorities, managing timelines, allocating resources, and ensuring successful delivery of seasonal and launch initiatives.
- Partner with cross-functional teams to align on Beauty visual strategies that support Path to Potential.
- Champion an elevated, cohesive Beauty shopping experience through visual merchandising, storytelling, and display execution in all store formats.