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NP
Nestlé Purina
Category Analyst
Career Insights for Merchandiser (General)
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Based on Ohio data
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What they do
A Merchandiser assists with marketing or promoting merchandise in a retail store. Advises on trends and styles; designs and creates merchandise displays in a store, to generate or improve customer sales. Works with sales associates, merchandise managers and product vendors. Monitors customer preferences and sales data.
$34,591 / year median in Ohio
+6% projected growth
Job Description
Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected. Purely Driven. Position Summary Purina's sales category team ensures we proudly stand as a leader in the pet care industry, while being seamlessly integrated into the world's largest food and beverage company. We give you the high charge of helping develop and present customer omni-business plans, providing financial analysis, leveraging analytical data/insights, and developing category plans to achieve overall category growth around sales, market share, and profit objectives. Your collective experiences at Purina will far surpass your achievements in growing category sales as we work to innovate the pet care industry. Deliver consistent, detailed, and accurate category analysis (4P) overview Provide timely, value-added insights, and recommendations to the customer that develops proper relations, rapport, and helps achieve category and customer objectives Utilize syndicated data, consumer data (loyalty and point of sale), internal data, and shopper data to uncover opportunities and provide analytical recommendations Work cross-functionally to drive action and implementation Strong initiative & ability to perform in ambiguous environment Leads work on setting the visual store set and digital shelf recommendations Owns Modular (plan-o-gram) item maintenance to ensure data integrity Assist in the development and implementation of strategic omnichannel category business plans, including business, market, competitive, and shopper trends Partner with Category Managers to perform omnichannel category/brand analysis for the retail customer Requirements Bachelor's degree +1 year experience working with retail/sales data or within a CPG environment OR High School diploma +4 years experience in category development, business analytics or marketing