Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world's most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you'll have the opportunity to do meaningful work, grow your career and make a real impact on people's health around the world. Together, we're improving health and improving lives.

Senior Director, Consumer Pricing and AnalyticsLabcorp is seeking a Senior Director, Consumer Pricing and Analytics, to join our team in Burlington, NC or Durham, NC with the flexibility of a hybrid work schedule!

Responsibilities:

Develop and own pricing strategy across the consumer diagnostic testing portfolio, including new product launches, bundles, subscription/membership models, and promotional pricingBuild pricing models that account for cost-to-serve (lab processing, logistics, kitting, customer support), consumer willingness-to-pay, and competitive benchmarksOwn accountability for how pricing initiatives move the business's core growth metrics: revenue growth targets, margin expansion, CAC and LTV improvement, and subscription growthPartner with Product and Marketing to price new test launches and iterate on pricing for existing offerings based on performance dataDesign and test pricing experiments (A/B tests, regional pricing, tiered pricing) to optimize conversion, margin, and lifetime valueMonitor reimbursement, insurance, and HSA/FSA eligibility trends and how they interact with consumer out-of-pocket pricing decisionsAnalyze elasticity, conversion funnels, and cohort economics to recommend price points and packaging strategiesBuild the business case and financial models for pricing changes, presenting recommendations to executive leadershipEstablish pricing governance: discounting guardrails, promotional calendars, channel-specific pricing (direct-to-consumer, retail, employer/B2B2C)Collaborate with Marketing on how pricing is communicated (bundles, \