In-House Social Media Personality & Brand Ambassador La Mina de
Oro Beauty Warehouse Location:
Inland Empire, CA —
Multi-Location Position Pay:
$18-$20/hour, depending on experience and demonstrated results
Language:
Bilingual English & Spanish required Become a Face of La Mina de Oro La Mina de Oro Beauty Warehouse is looking for a charismatic, creative and outgoing In-House Social Media Personality & Brand Ambassador to become a recognizable face of our brand throughout the Inland Empire. This is not a traditional desk-based social media position, and you will not be assigned to one store. Our stores are your home base. One day you may be creating content at one La Mina de Oro location, and the next day you'll be at another. You'll rotate throughout our store locations based on promotions, events, new arrivals and content needs. We're looking for someone who genuinely enjoys being in front of the camera, talking to people and creating engaging content. You'll showcase fragrances, introduce new arrivals, promote specials, explain our membership program, interact with customers and employees, and help tell the La Mina de Oro story in both English and Spanish. You'll also help us collaborate with popular Inland Empire city pages, community accounts and local creators to introduce La Mina de Oro to new audiences. What You'll Do You will be responsible for helping plan, create and publish La Mina de Oro's organic social media content from beginning to end.
Responsibilities include:
- Serve as an on-camera personality and brand ambassador for La Mina de Oro
- Rotate between our Inland Empire store locations to create fresh content
- Create Instagram Reels, TikToks, Stories and other short-form content
- Showcase monthly, weekly specials, promotions and new arrivals
- Create fragrance recommendations, comparisons, gift ideas and educational content
- Explain and promote our VIP, Plus and Access membership program
- Create content naturally in both English and Spanish
- Interview and interact with customers and store employees
- Cover store events, seasonal promotions and special activations
- Help coordinate collaborations with Inland Empire city pages, community accounts and local influencers
- Participate in collaborative Reels and local promotional content
- Develop and maintain a content calendar
- Plan content around upcoming specials, holidays, events and company priorities
- Perform light-to-moderate video editing for social media
- Add captions, music, transitions, text overlays and other elements when appropriate
- Publish approved organic content to La Mina de Oro's social media accounts
- Monitor trends and identify opportunities that fit our brand
- Bring new creative concepts and recurring content series to the team
- Help develop a consistent and recognizable social media personality for La Mina de Oro Paid advertising and ad management are NOT part of this position.
The focus is on organic content creation, community engagement, collaborations and building a recognizable local presence. Your "Office" Changes This is an active, multi-location role. Rather than reporting to the same store every day, you'll work throughout our La Mina de Oro locations across the Inland Empire. Your weekly schedule may look different depending on what is happening:
Monday:
Film new arrivals at one location
Tuesday:
Promote a special at another store
Wednesday:
Film a collaboration with a local city page
Thursday:
Create membership and fragrance recommendation content
Friday:
Cover an event, interview customers or capture weekend promotional content We want every location to feel represented and every store to have fresh, relevant content. Who We're Looking For You are naturally warm, confident, energetic and personable. You're comfortable walking into a store, introducing yourself to customers, picking up a fragrance and speaking naturally to the camera. You don't need every sentence scripted. You understand how to make promotional content feel entertaining and authentic rather than like a traditional commercial. Most importantly, you have the type of personality people enjoy watching and eventually recognize. Requirements
- Bilingual in English and Spanish
- Lives in or near the Inland Empire
- Reliable transportation and ability to travel between our Inland Empire locations
- Comfortable working from a different store depending on the day's content needs
- Extremely comfortable speaking on camera
- Warm, outgoing and approachable personality
- Professional and presentable appearance
- Strong communication and interpersonal skills
- Comfortable approaching and speaking with customers
- Familiar with Instagram, TikTok, Reels and short-form video
- Basic-to-intermediate short-form video editing ability
- Comfortable maintaining a content calendar
- Able to plan, film, edit and publish organic social content
- Organized and capable of managing multiple pieces of content simultaneously
- Able to represent a family-owned company professionally
- Reliable and comfortable working independently We'd Especially Love Someone Who…
- Already creates social media content
- Has an existing local following or portfolio
- Has experience as a creator, influencer, UGC creator, host, promoter or brand ambassador
- Understands Inland Empire communities and culture
- Is familiar with popular local city/community social media pages
- Has experience collaborating with influencers or local businesses
- Can confidently host events or conduct interviews
- Understands social media trends without simply copying them
- Loves beauty, fashion, lifestyle or retail
- Has a genuine passion for fragrance Fragrance knowledge is not required, but enthusiasm for learning about fragrance is a major plus.
Compensation Starting pay:
$18-$20 per hour Starting compensation will depend on experience, content ability, portfolio and demonstrated results. We're interested in someone who can grow with the position as they demonstrate their ability to create engaging content, build local awareness and contribute measurable results. What Success Looks Like We aren't simply looking for someone to "post on Instagram." We want to develop a recognizable local personality around La Mina de Oro. Over time, customers should begin recognizing you from our videos. You should be able to make someone stop scrolling because they want to know: "What's the deal at La Mina this week?" "What fragrance should I try?" "What's new?" "Is the membership worth it for me?" "What's happening at my local La Mina?" The goal is to make La Mina de Oro's social media feel personal, local, entertaining, informative and connected to the community.
How to Apply Please submit:
- Your résumé
- Links to your social media accounts or content portfolio (if applicable)
- Examples of previous video/content work, if available
- A link to a short 60-90 second video introducing yourself in both English and Spanish (most important) In your video, please: 1.
Introduce yourself. 2. Tell us your favorite fragrance or fragrance style. 3. Tell us why you'd enjoy representing La Mina de Oro. 4. Give us a quick example of how you would introduce a fragrance or special on social media. Don't make it overly formal. We want to see your real personality, energy and camera presence.
Pay:
$18.00 - $20.00 per hour
Benefits:
401(k) matching Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance
Work Location:
In person