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Shaw Industries Inc.
Marketing Project & Event Specialist
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What they do
A Sales Event Specialist plans, organizes and runs marketing events to generate product sales and promote interest in a product, service or brand. Develops ideas for events, plans event venues and activities, coordinates marketing and publicity, and meets with customers during events. May work for a company or a marketing firm.
$39,650 / year median in Georgia
-8% projected decline
Job Description
Job Title Marketing Project & Event Specialist Position Overview Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. The Marketing Project and Event Specialist will provide unique experiences for a variety of stakeholders, including customers, sales teams, suppliers, partners and association groups. The Specialist will organize and execute stakeholder experiences, onsite and offsite meetings, community events, customer tours and programs as outlined by internal stakeholders. These experiences will align with brand guidelines, marketing programs, and leadership expectations. The Marketing Project and Event Specialist will deliver outstanding communications and provide excellent customer service to customers and stakeholders. Primary Responsibilities Manage meetings and events from early planning and development to final execution through communication, coordination, and follow-up. Manage and coordinate site selection, pre-coordination, travel coordination, registration and budget management for the event Coordinate and execute food & beverage menu, decor and entertainment based on agenda and event requirements Facilitate special room configurations, arranging any special needs such as AV equipment, etc. Attend onsite inspection meetings to ensure that Shaw standards are met by all outside vendors. Personally manage and troubleshoot onsite problems seamlessly and effectively with the least amount of disruption to the meeting/event and stakeholder Create assets that support events such as save the dates, invitations, agendas, place cards, menus, event programs, signage, hospitality room-drops and thank you letters for attendance Track attendance, registration, hotel history and attendee satisfaction for events. Seek feedback and effectively manage responses to event after the event has occurred through measuring responses and offering suggestions for improvements to the next event. Identify issues and provide new steps or actions to continuously improve the event process. Communicate directly and efficiently with stakeholders and customers regarding their meeting or event details in a timely manner. Develop relationships with promotional goods vendors and ensure brand standards are adhered to for all requests. Additional responsibilities as assigned.