Description We are seeking a creative, energetic, and community-focused Marketing & Leasing Specialist to help drive occupancy, resident engagement, and brand awareness for a multifamily apartment community in Fort Myers. This is more than a traditional leasing role. We're looking for someone who can think outside the box, create excitement around the property, and develop innovative marketing initiatives that attract and retain residents. The ideal candidate combines strong sales and leasing abilities with hands-on marketing experience, social media savvy, event planning skills, and a passion for creating memorable resident experiences. Key Responsibilities Marketing & Brand Awareness Develop and execute creative marketing campaigns to generate qualified leads and increase occupancy. Manage the property's social media presence, including content creation, photography, video, and community engagement. Create promotional materials, email campaigns, and digital marketing content. Build relationships with local businesses, employers, real estate professionals, and community organizations. Identify unique partnership and grassroots marketing opportunities that increase visibility and traffic. Track campaign performance and recommend new strategies to improve results. Leasing & Sales Conduct property tours and provide an exceptional prospect experience. Convert leads into leases through proactive follow-up and relationship building. Maintain knowledge of market trends, pricing, and competing communities. Assist with lease renewals and resident retention initiatives. Manage lead activity and maintain accurate records within property management systems. Resident Engagement Plan and execute resident events, community outreach programs, and lifestyle experiences. Develop creative initiatives that foster a strong sense of community. Support resident retention through engagement, communication, and customer service excellence. Serve as a brand ambassador for the community both online and in person. Requirements Qualifications 2+ years of experience in multifamily leasing, property management, marketing, hospitality, or a related field. Strong understanding of social media platforms and digital marketing strategies. Excellent communication, presentation, and relationship-building skills. Creative mindset with the ability to generate innovative marketing ideas. Experience planning events, promotions, or community engagement initiatives preferred. Self-starter with strong organizational skills and attention to detail. Photography, video content creation, and graphic design experience are a plus. Skills Leasing, Sales, Social Media Marketing, Content Creation, Event Planning, Resident Engagement, Community Outreach, Brand Development, Lead Generation, Digital Marketing, Relationship Building, Customer Service, Email Marketing, Partnership Development, Market Research. What Success Looks Like Increased occupancy and qualified lead volume. Strong resident satisfaction and retention. Consistent social media growth and engagement. Innovative community events and marketing campaigns that differentiate the property from competitors. Creation of a vibrant, highly visible apartment community known throughout the Fort Myers market. This is an excellent opportunity for a creative marketing professional who enjoys being onsite, interacting with people, and finding unique ways to attract and engage residents. Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (~~~) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit ~~~ for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (~~~) and Privacy Notice (~~~) .