About TOVI Hockey TOVI Hockey is a fast-growing hockey equipment company focused on developing innovative carbon fiber-based sticks and protective gear designed to solve problems and improve the experience and performance of hockey players at every level. We are looking for a senior sales associate to help lead the next phase of TOVI Hockey's sales growth. This person will assist in developing the company's sales strategy, build and manage sales channels, develop major retail and team relationships, and create the systems needed to scale. This is a high-impact leadership role for someone who wants to help build the sales engine of a growing hockey brand from the ground up. The Role You will be responsible for developing and executing TOVI Hockey's overall sales strategy across retail, wholesale, teams, clubs, associations, dealers, and other strategic accounts. The ideal candidate is a relationship-driven sales leader who understands the hockey industry, has a vast network of connections, and is equally comfortable developing strategy and getting directly involved in the sales process. You will work closely with leadership, marketing, operations, and product teams to turn TOVI's product portfolio into a scalable and profitable sales operation. What We're Looking For 5+ years of sales experience (hockey equipment strongly preferred) Track record of exceeding sales goals and winning new business Strong existing hockey industry network Experience with retail/wholesale/team/dealer channels and key account negotiation Strong CRM, forecasting, and pipeline skills Entrepreneurial, hands-on, willing to travel Leadership ability to build out the team as the company scales Key Responsibilities Wholesale & Retail Own and grow key relationships with wholesale distributors, specialty retailers, and pro shops; negotiate pricing, terms, and agreements. Drive account forecasting, inventory planning, and new account acquisition domestically and internationally. Pro Player Relationships Cultivate relationships with professional players, agents, and equipment managers (NHL, AHL, European leagues); lead player seeding and feedback loops. Drive endorsement and sponsorship opportunities; serve as the voice of the player back to product/design teams. Team Sales — Youth Through Pro Develop team sales strategy across youth, prep, junior, college, and pro programs. Build relationships with coaches, hockey directors, and equipment managers; develop bulk outfitting and multi-year supply agreements. Represent TOVI at tournaments, showcases, and trade shows. International Sales & Growth Shape and execute international expansion strategy — identifying distributors, retailers, and strategic partners across Canada, Europe, and other key markets. Advise leadership on pricing, localization, and go-to-market approach for new regions. General Own the pipeline and revenue targets across assigned channels; drive outbound prospecting and CRM discipline. Represent the brand at industry events; collaborate cross-functionally with marketing, product, and ops. Travel as required for accounts, tournaments, and trade shows. What TOVI Offers A leading role in shaping a growing hockey brand's sales strategy Direct access to leadership and the opportunity to build a sales department Competitive base + performance-based compensation with upside Travel, industry networking, and direct access to athletes, teams, and retailers

Compensation Base Salary:

Commensurate with experience Commission /

Bonus:

Performance-based compensation with significant upside. Compensation will be commensurate with experience, industry relationships, and demonstrated sales performance. How to Apply Please submit your resume to info@tovihockey.com and a cover letter explaining your sales experience, connection to the hockey industry, and why you believe you would be a strong fit to lead sales at TOVI Hockey. TOVI Hockey is an equal opportunity employer.

Pay:

$60,000.00 - $100,000.00 per year

Benefits:

Employee discount

Work Location:

Hybrid remote in Pennsauken, NJ 08110