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Assistant Coach (Assistant Store Manager)
Career Insights for Retail Associate Manager
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Scorecard
Based on New York data
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What they do
A Retail Associate Manager assists the manager at a retail store, either an independent business or a store that is part of a large retail chain. Supervises sales associates and retail store operations. Reviews and monitors merchandise sales, inventory and prices, and directs advertising and promotions. May prepare work schedules and hire, train and evaluate sales associates. May supervise warehouse, cleaning, maintenance or security staff. Assists with resolving customer complaints.
$45,013 / year median in New York
+6% projected growth
Job Description
Results:
Takes ownership for outcomes and follows through despite obstacles. Maintains focus on priorities and ensures commitments are met with quality and consistency.Customer Centric:
Ensures consistent customer experiences by reinforcing standards and addressing breakdowns. Uses feedback to keep the customer a priority in daily decisions.Action Oriented:
Moves quickly from decision to execution. Anticipates needs, removes obstacles, and maintains momentum while ensuring strong follow-through.Develops Teams:
Invests in the growth of others through coaching, feedback, and development. Provides guidance and builds capability and confidence across the team.Communicates Effectively:
Shares information clearly and timely. Listens to understand, provides feedback, and ensures messages are acted upon.Resilience:
Remains steady and effective during pressure or change. Adapts quickly and helps others stay focused and productive. Responsibilities People Partner with the Head Coach to attract, hire, and onboard talent Lead ongoing training and development plans for team members Coach performance, document feedback, and support corrective actions Build engagement through recognition, communication, and follow-up Operations Own execution of operational standards and routines Validate Playbook adherence through observation and walkthroughs Ensure compliance with safety, cash handling, and policy standards Act as operational leader-on-duty in the Head Coach's absence Merchandising Lead execution of visual directives and seasonal transitions Ensure fixture flow and product placement drive sales and ease of shopping Maintain store organization and back-of-house standards Coach Team Captains and Teammates on visual expectations Service Own service execution and customer experience standards Observe the store through the customer lens and adjust in real time Resolve complex customer concerns and ensure follow-up Reinforce consistency of service behaviors across all shifts Results Support payroll planning and labor optimization Analyze store performance and take action to improve results Lead execution of special events and hot markets Drive daily, weekly, and monthly performance goals Skills and Knowledge Ability to adapt quickly, problem-solve, and lead through change, Effective communication, prioritization, and delegation skills, Enthusiastic attitude with a passion for sports and retail, Leadership and coaching skills with the ability to develop and motivate teams, Strong understanding of store operations and business execution Qualifications 3+ years of experience in retail 1+ year in a supervisory or team lead role Associates or Bachelor's degree preferred Availability to work 40 hours per week with open availability including daytime, nights, weekends, holidays, and featured local sports events Physical Requirements Must be able to stand and walk for extended periods of time Ability to lift up to 50 pounds Ability to bend, reach, and climb ladders Pay Range $20.50 - $29.75Benefits
- Dental Insurance