Performance Marketing Specialist - Paid Ads, Sales Growth & Livestream Strategy Longevity Nutra Inc., Garden Grove, CA Job Details Full-time $32 - $45 an hour 1 hour ago Qualifications E-commerce Data-driven problem-solving Sales strategy Facebook Marketing analytics Paid search marketing Full Job Description About the Role Longevity Nutra, Inc. is seeking a results-driven, hands-on Performance Marketing Specialist to manage paid advertising and help drive measurable, profitable sales growth across our eCommerce business. Our primary advertising platforms include Facebook, TikTok, and YouTube . This is not a role focused simply on generating clicks, views, or engagement. We are looking for someone who understands how to turn advertising spend into customer acquisition, sales, revenue, and sustainable growth . The ideal candidate can personally manage and optimize paid advertising campaigns while also thinking beyond the ad account — developing ideas for offers, promotions, sales campaigns, retargeting strategies, livestream campaigns, creative concepts, and customer acquisition strategies that can improve overall sales performance. Our current customer base is primarily Vietnamese-speaking consumers in the U.S. , while one of our key growth priorities is expanding into the broader U.S. consumer market . The successful candidate will help strengthen sales within our existing market while developing, testing, and scaling strategies to reach new U.S. customers. Vietnamese language ability is highly preferred but not required. Primary Objective The primary objective of this position is to use paid media and performance marketing to generate measurable and profitable sales growth . Success in this role will be evaluated based on business outcomes such as: Revenue generated from paid advertising

ROAS CPA / CAC

Conversion rate Customer acquisition volume Average Order Value (AOV) Campaign profitability Ability to successfully test and scale winning campaigns We value reach, engagement, and traffic when they contribute to the customer journey — but sales performance and profitable customer acquisition are the ultimate goals. What You'll Own Paid Advertising & Revenue Growth Plan, launch, manage, and optimize paid advertising campaigns across Facebook, TikTok, and YouTube Take day-to-day ownership of campaign performance and advertising budgets Drive profitable online sales and revenue growth through paid media Optimize campaigns for conversions, customer acquisition, revenue, and profitability — not simply traffic or engagement Monitor and improve ROAS, CPA, CAC, conversion rate, AOV, and revenue Identify winning campaigns and scale them responsibly Diagnose underperforming campaigns and take corrective action Allocate advertising budgets based on measurable performance and growth potential Sales & Promotional Strategy Work with management to develop sales campaigns, promotional offers, bundles, limited-time promotions, and customer acquisition strategies Use advertising and sales data to recommend offers that may improve conversion and revenue Develop campaign strategies around product launches, promotions, seasonal opportunities, clearance campaigns, and special events Identify opportunities for upselling, cross-selling, bundles, and retargeting Develop strategies for acquiring new customers and re-engaging previous customers Recommend when to scale, modify, pause, or replace campaigns based on results We want someone who can contribute ideas and say: "Here is the audience. Here is the offer. Here is the creative angle. Here is how we should advertise it. Here is how we measure whether it worked." Livestream & Social Commerce Strategy Help develop advertising and promotional strategies to support livestream selling Work with our internal team to create campaigns that drive customers to livestream events Develop pre-live, live, and post-live advertising strategies Recommend livestream offers, bundles, promotions, and calls-to-action Retarget viewers and engaged audiences after livestream events Analyze livestream campaign performance and identify opportunities for improvement Support the development of TikTok and Facebook social commerce strategies as appropriate This position is not required to be the on-camera livestream host. The focus is on developing and optimizing the marketing and sales strategy behind livestream campaigns. Audience & Market Expansion Develop advertising strategies for both Vietnamese-speaking and broader U.S. consumer audiences Strengthen customer acquisition within our existing Vietnamese-speaking market Develop and test strategies to expand into the broader U.S. market Build prospecting, retargeting, lookalike, and audience segmentation strategies Adapt creative concepts, messaging, offers, and targeting based on different consumer audiences Identify new audience and market opportunities through campaign data Creative Strategy & Testing Develop structured testing plans for creative concepts, hooks, messaging, offers, audiences, and ad formats Identify which advertisements and creative elements are generating sales — and why Translate campaign performance into actionable recommendations for our creative team Collaborate with our internal team on video ads, image ads, short-form content, promotional creatives, and livestream content Identify winning creatives and develop new testing variations Establish a repeatable process for testing and scaling successful advertising concepts Analytics, Tracking & Optimization Monitor campaign tracking, attribution, pixels, and analytics Work with Meta Ads Manager, TikTok Ads Manager, Google Ads, YouTube Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tools Analyze the full customer journey: Ad → Landing Page → Product → Checkout → Sale Determine whether performance issues originate from media, audience, creative, messaging, offer, pricing, landing page, or conversion funnel Track revenue and customer acquisition performance by campaign Provide clear performance reports, insights, and recommended actions Make recommendations based on measurable data rather than assumptions What We're Looking For 2+ years of hands-on paid media/ performance marketing experience Strong hands-on experience running and optimizing Facebook Ads through Meta Ads Manager Demonstrated experience with TikTok Ads and/or YouTube / Google Ads Proven ability to personally manage, optimize, and scale paid advertising campaigns Strong understanding of ROAS, CPA, CAC, CTR, CPC, conversion rate, AOV, revenue, and advertising profitability Experience with conversion tracking, pixels, attribution, and analytics Familiarity with GA4 and Google Tag Manager Strong understanding of eCommerce customer acquisition Strong analytical and problem-solving skills Ability to turn campaign data into clear actions Understanding of performance-driven creative strategy Ability to identify winning creatives, hooks, messaging, audiences, and offers Ability to think beyond individual ads and contribute to broader sales and promotional strategies eCommerce or DTC experience strongly preferred Highly Valued Experience The following experience is a strong plus but is not required: Ability to read and understand Vietnamese Understanding of Vietnamese-speaking consumers and cultural nuances Experience marketing to multicultural and broader U.S. audiences Livestream selling or social commerce TikTok Shop or similar social commerce experience Health, wellness, beauty, or dietary supplement marketing Amazon Advertising Landing pages, conversion funnels, and Conversion Rate Optimization (CRO) Promotional strategy, bundles, upselling, and cross-selling The Person We Want We are not looking for someone whose paid media experience is limited to coordinating with an outside agency or simply setting up campaigns. We want someone who has personally worked inside advertising accounts , managed budgets, tested campaigns, analyzed results, optimized performance, and scaled successful campaigns. Most importantly, we want someone who understands that advertising exists to produce business results . A campaign with high views, clicks, or engagement is not necessarily a successful campaign. You should be able to look at the numbers and answer: What is generating sales? Is it profitable? Why is it working — or why isn't it working? Which audience, creative, message, and offer are producing the best customers? What should we test next? Where should we invest more — and where should we stop spending? You should also be able to step outside the advertising dashboard and ask: What promotion, offer, bundle, livestream strategy, or sales campaign could help us sell more effectively? We value someone who takes ownership and accountability for performance , communicates clearly, tests intelligently, and continuously looks for opportunities to improve sales. Compensation $32-$45 per hour , depending on experience, qualifications, and demonstrated capabilities. Full-Time / Part-time Performance-based bonus opportunities may be available. How to Apply Please submit your resume along with a brief summary of your hands-on paid advertising and eCommerce experience .

We are particularly interested in:

Advertising platforms you have personally managed Approximate monthly advertising spend you have personally managed Examples of campaigns you successfully optimized or scaled Measurable results such as revenue, ROAS, CPA, CAC, conversion rate, or sales growth Examples of sales promotions or offers you helped develop Livestream or social commerce experience, if applicable eCommerce or DTC experience Experience reaching Vietnamese-speaking, multicultural, or broader U.S. consumer audiences Please provide results only from campaigns you personally managed or materially contributed to.

Pay:

$32.00 - $45.00 per hour Expected hours: 35.0 - 40.0 per week Application Question(s): Which advertising platforms have you personally managed? What is the largest monthly paid advertising budget you have personally managed? Describe one paid advertising campaign you personally improved or scaled. What did you change, and what measurable sales result did you achieve? Please include revenue, ROAS, CPA, CAC, or conversion metrics when possible. A campaign is generating traffic and engagement, but sales are weak. How would you diagnose the problem, and what would you test first? Describe one offer, promotion, bundle, creative strategy, or sales campaign you developed or recommended that resulted in measurable sales improvement. Do you have experience with livestream selling, TikTok Shop, social commerce, or advertising campaigns designed to drive livestream sales? Please briefly explain. Can you read and understand Vietnamese? Vietnamese language is highly preferred but is not required.

Work Location:

In person