We are a growing multi-location dental organization looking for a hands-on Marketing & Business Development Specialist to support and execute our overall marketing efforts. This position reports directly to the Marketing Manager and will be responsible for day-to-day execution across digital advertising, social media, content creation, brand management, and referral/business development. ResponsibilitiesDigital Marketing Manage and optimize Google Ads and Meta Ads campaigns Launch campaigns and promotional offers across multiple locations Monitor leads, cost per lead, conversion performance, budgets, and overall campaign results Assist with landing pages, website updates, Google Business Profiles, and other digital marketing needs Ensure leads and marketing sources are being properly tracked Work with the Marketing Manager on campaign strategy, budgets, targeting, and new patient acquisition Social Media & Content Manage day-to-day social media across Instagram, Facebook, TikTok, YouTube, and other platforms Develop and maintain a consistent content calendar Film, edit, and publish short-form and long-form content Regularly create content with doctors, team members, and throughout the practices Coordinate patient testimonials, patient stories, before-and-after cases, and other treatment-related content Maintain and organize a library of photos, videos, testimonials, and marketing assets Identify opportunities for new content and campaigns Brand & Reputation Management Maintain consistent branding across all practice locations Monitor and manage Google reviews and online reputation Coordinate review-generation initiatives Help manage marketing materials, brochures, referral materials, signage, and other branded items Coordinate with outside marketing vendors as needed Referral & Business Development Develop and maintain relationships with referring dental offices and other professional partners Conduct in-person visits and outreach to potential and existing referral partners Identify new B2B and B2C opportunities within each market Coordinate referral events, office visits, gifts, materials, and follow-up Track referral activity and identify opportunities to increase referral volume Assist with community partnerships, events, and local business development Reporting & Coordination Provide regular updates on digital campaigns, social media, referrals, reviews, and other marketing initiatives Track marketing performance across multiple locations Work closely with the Marketing Manager and practice leadership on campaigns and growth opportunities Coordinate marketing projects across multiple practice locations Qualifications Previous professional marketing experience required Hands-on Google Ads experience required Hands-on Meta Ads Manager experience required Experience managing and optimizing paid advertising campaigns and budgets Experience with social media management and content creation Comfortable filming and editing photo/video content Strong communication and relationship-building skills Comfortable conducting in-person B2B and referral outreach Strong organizational and project-management skills Ability to work across multiple locations and manage several projects at once Dental or healthcare marketing experience preferred Dental referral development or B2B business development experience is a plus What We're Looking For We are looking for someone who is comfortable wearing multiple hats and taking ownership of day-to-day marketing execution. One day may involve filming patient testimonials and doctor content, another may involve optimizing a Google or Meta campaign, visiting referring dental offices, coordinating marketing materials, or working with the Marketing Manager on a new campaign. This is not strictly a social media position. It is a hands-on marketing role combining paid digital advertising, content creation, social media, brand management, and business/referral development within a growing dental organization.

Pay:

$65,000.00 - $85,000.00 per year

Benefits:

401(k) 401(k) matching Employee discount Health insurance Paid time off Application Question(s): How many years of professional marketing experience do you have? Do you have hands-on experience managing Google Ads campaigns, including campaign setup, budgets, targeting, and optimization? Do you have hands-on experience managing paid campaigns through Meta Ads Manager? Are you comfortable with a hands-on role that includes filming/editing social media content and conducting in-person outreach to dental offices and other referral partners?

Work Location:

In person