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BDM Director
Career Insights for Sales Lead
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Scorecard
Based on Colorado data
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What they do
A Sales Lead leads sales team that represents and sells products or services on behalf of a company. Recruits new customers, presents information to demonstrate product value and persuade buyers, negotiates prices, confirms sales agreements, and works to meet company sales goals. May train new sales representatives.
$62,507 / year median in Colorado
+4% projected growth
Job Description
Description Groove Subaru is seeking an experienced, driven BDM Director to lead our Business Development Department. We are looking for a strong automotive leader who knows how to turn leads into appointments, appointments into showroom visits, and opportunities into sales. The ideal candidate is a hands-on leader who can build a high-performing BDC team, create accountability, and develop processes that consistently improve lead conversion and customer engagement. What You'll Do Lead, manage, and develop the dealership's BDM/BDC Department Recruit, train, coach, and motivate BDM/BDC representatives Establish clear performance expectations and hold the team accountable Monitor daily, weekly, and monthly performance metrics Improve lead response times, appointment-setting, show rates, and conversion Develop effective processes for inbound internet, phone, and third-party leads Monitor CRM activity to ensure leads are being properly contacted and followed up with Ensure proper documentation and follow-up of all customer interactions Work closely with Sales Managers and Sales Associates to ensure a smooth handoff of appointments Create and implement strategies to increase showroom traffic and vehicle sales Monitor individual and department KPIs and provide regular performance feedback Conduct team meetings, one-on-one coaching, and ongoing training Identify areas of opportunity and develop action plans to improve results Work closely with the Marketing and Sales Departments on lead generation and campaigns Ensure customers receive a professional and consistent experience from their first contact with the dealership Maintain strong communication between the BDM Department and Sales Management Stay current on automotive BDC best practices, technology, CRM tools, and industry trends Requirements Previous automotive BDC/BDM leadership experience preferred Proven experience managing and developing a high-performing BDC team Strong understanding of automotive internet leads and phone sales Experience with CRM systems and dealership lead management Strong understanding of BDC KPIs, including: Lead response time Contact rate Appointment rate Show rate Sold rate Follow-up activity Excellent communication and leadership skills Highly organized with strong attention to detail Comfortable working in a fast-paced, high-volume dealership environment Strong problem-solving and decision-making skills Ability to coach employees while maintaining accountability Positive, energetic, and team-oriented leadership style Strong customer service skills Valid driver's license and clean driving record Ability to pass a pre-employment background check and drug screen for illegal substances Authorized to work in the United States What We Offer Competitive compensation package Leadership opportunity with a growing dealership Performance-based earning potential Medical, dental, and vision benefits 401(k) options Paid time off Employee vehicle purchase programs Opportunities for professional growth and advancement Supportive dealership leadership team Ready to Lead the Team? If you're an experienced BDM/BDC leader who knows how to build a team, improve processes, increase appointments, and drive results, we want to meet you! Apply today and take the next step in your automotive leadership career with Groove Subaru.