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Crawford Thomas Recruiting
Sales Specialist - Residential Construction Industry
Career Insights for Sales Representative (General)
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Scorecard
Based on Florida data
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What they do
A Sales Representative works as a sales associate in a variety of retail settings or businesses. Provides information to customers and sells merchandise or products. Provides analysis of sales activity to businesses and advises on ways to increase sales.
$71,863 / year median in Florida
+4% projected growth
Job Description
Sales Specialist
Homebuilder & New Construction Sales Compensation:
$40,000- 50,000 Base Salary +
Commission Target OTE:
$75,000- 100,000
Industry:
Home Water Filtration | Residential Construction Position Overview Our client, a growing provider of home water filtration and treatment systems , is seeking a Sales Specialist to develop relationships with production builders, homebuilders, community sales teams, Realtors, and other residential industry partners. This is a relationship-driven B2B sales role focused on making water filtration an easy and desirable upgrade for new homebuyers. You'll work with builder leadership and purchasing teams to establish partnerships while also developing relationships at individual communities to ensure sales representatives understand and actively present the product to buyers. The ideal candidate has experience selling products or services into the production homebuilding industry and understands how to build relationships at both the corporate and community level. What You'll Do- Develop and grow relationships with production builders, homebuilders, and key decision-makers .
- Prospect and secure new builder accounts and community opportunities.
- Build relationships with purchasing, procurement, construction, and sales teams within builder organizations.
- Position water filtration systems as a valuable upgrade for new construction homebuyers.
- Work with builders to have products specified and incorporated into new-home offerings .
- Identify opportunities to expand product adoption across existing builder accounts and communities.
- Regularly visit builder communities and sales centers to maintain strong relationships.
- Educate community sales representatives on product features, benefits, pricing, and homeowner value.
- Ensure builder sales teams understand how to effectively present water filtration upgrades to prospective buyers.
- Build relationships with Realtors and other professionals who influence homebuyers' purchasing decisions.
- Represent the company at builder events, networking opportunities, and industry functions. Account Management
- Serve as a primary point of contact for assigned builders and communities.
- Maintain consistent communication and proactively address customer questions and needs.
- Accept, process, and coordinate builder and customer orders.
- Partner with internal teams to ensure orders move smoothly from sale through fulfillment.
- Follow up on outstanding orders, customer issues, and sales opportunities.
- Maintain accurate records of accounts, opportunities, orders, and customer interactions.
- Deliver a high level of service throughout the customer relationship. Sales & Territory Growth
- Build and maintain an active sales pipeline.
- Develop strategies to increase revenue within new and existing builder accounts.
- Identify new communities, developments, and builder relationships within the market.
- Meet or exceed established sales and revenue goals.
- Identify cross-selling and account expansion opportunities.
- Monitor builder activity, new developments, market trends, and competitive products.
- Provide leadership with feedback on customer needs, pricing, competition, and market opportunities. What We're Looking For
- 2+ years of B2B sales, business development, account management, or related experience.
- Direct experience selling to production builders or homebuilders strongly preferred .
- Proven ability to develop new business and build long-term customer relationships.
- Strong communication, presentation, and interpersonal skills.
- Comfortable working with purchasing teams, builder leadership, sales representatives, Realtors, and homeowners.
- Ability to independently manage a territory, pipeline, and multiple customer relationships.
- Strong organization and follow-through.
- Consultative approach with the ability to educate and influence customers.
- Self-motivated, persistent, and comfortable developing business from the ground up.
- Comfortable learning CRM, ordering, and other business systems. Preferred Industry Experience Candidates with sales experience in the following areas are especially encouraged to apply:
- Building products and materials
- HVAC
- Roofing
- Garage doors
- Appliances
- Residential construction products
- Home improvement or home services
- Manufacturer or distributor sales
- Specification sales
- Real estate or residential brokerage Real Estate Professionals Experienced Realtors or Brokers looking to transition into a B2B sales and business development career may also be a strong fit. Candidates who understand the new-home buying process, know how to develop relationships, and are comfortable working with builders and community sales teams are encouraged to apply. Compensation & Perks
- $40,000
- 50,000 base salary.
- Target OTE of $75,000
- 100,000.
- Mileage reimbursement.
- Business expense reimbursement.
- High degree of autonomy and ownership over builder relationships and territory.
- Opportunity to grow with an expanding organization.
- No company-sponsored benefits currently offered.