Job Title:

Sales Development Representative (SDR) /

Demo Scheduler Department:

Sales Reports To:

Director of Sales Location:

[On-Site]

Employment Type:

[Full-Time]

Job Summary:

The New Flat Rate (TNFR) is seeking a high-performing, self-starter Sales Development Representative (SDR) to join our results-driven sales team. In this role, you will own speed-to-lead, prospect qualification, and demo scheduling so our Sales Representatives are consistently meeting with qualified prospects who are prepared to engage. You will be responsible for high-volume outbound outreach, timely inbound lead follow-up, qualification and disqualification, demo confirmation, and accurate CRM handoff. Your work directly impacts demo attendance, sales efficiency, and the health of the sales pipeline. We are looking for a self-motivated, energetic communicator with a strong phone presence who is comfortable making repeated outbound touches, asking effective qualifying questions, and creating urgency without sacrificing the prospect experience. This is an individual performance role that also requires close collaboration with the Director of Sales and the Sales team to keep the pipeline moving, calendars full, and lead-quality feedback flowing back to Sales Management.

Key Responsibilities:

Desired skill set includes a positive and confident phone presence, experience with cold and warm outbound calling, strong written communication, familiarity with HubSpot or a similar CRM, and the ability to work quickly and accurately in a high-volume environment.

• Own front-line follow-up and booking of sales demos and appointments ○ Use phone, text, and email communication to reach and engage prospects ○ Use Zoom for phone and video communication as needed ○ Use outbound auto-dialing and sales engagement tools
• Respond to inbound leads quickly and consistently
• Make a minimum of 200 outbound calls daily ○ Contact leads generated from advertising, trade shows, referrals, and other lead sources ○ Consistently follow up until the prospect is qualified, disqualified, scheduled, or moved into an appropriate follow-up status
• Qualify and disqualify leads based on defined criteria before scheduling a demo
• Schedule qualified demos for the Sales team and maintain accurate calendar coordination
• Confirm upcoming demos and use proactive follow-up to reduce no-shows
• Reschedule or adjust meetings as needed while preserving a positive prospect experience
• Use HubSpot CRM, Google Calendar, and related systems to manage activity and scheduling
• Maintain complete and accurate CRM notes, lead status, activity history, and next steps
• Provide clean, timely handoff of qualified prospects to the assigned Sales Representative
• Support pipeline hygiene by identifying stale, incomplete, or improperly routed leads
• Communicate lead-quality trends, objections, and follow-up issues to Sales Management
• Answer general prospect questions and clearly communicate TNFR's value proposition without conducting the full sales demo
• Attend weekly team trainings, coaching sessions, and daily huddles

KPIs & Performance Expectations:

Calls Per Day:

Minimum of 200 outbound calls

• Demo Conversion rate: Consistent achievement of daily and weekly scheduling expectations established by Sales Management

Demo Attendance Rate:

Maintain strong show rates through confirmation and follow-up

Pipeline Management:

Timely and accurate CRM updates, notes, statuses, and next steps

Follow-Up:

Persistent, professional multi-channel outreach to maximize contact and conversion to scheduled demos

Sales Handoff:

Complete, accurate transfer of prospect context to the Sales Representative before the demo

Qualifications:

• Highly organized, accountable, coachable, and self-motivated, with a positive, driven attitude, strong attention to detail, and a genuine desire to learn, grow, and continuously improve.
• Demonstrated comfort making cold and warm outbound calls throughout the day.
• Strong verbal and written communication skills with the ability to build rapport quickly.
• Confident asking qualifying questions, handling initial objections, and guiding prospects toward a scheduled next step.
• CRM proficiency or the ability to quickly learn HubSpot or similar sales systems.
• Comfortable with Zoom, online scheduling tools, texting, email, and digital sales environments.
• Ability to manage a high volume of leads and follow-up tasks without allowing opportunities to fall through the cracks.

Preferred Experience:

• 1+ years of experience in outbound calling, appointment setting, lead generation, sales development, customer service, or a related high-volume phone role.
• Representative (BDR), appointment-setting, or inside-sales role.
• Experience working with B2B, SaaS, service-based, home service, or contractor-industry prospects.
• Familiarity with value-based or consultative sales approaches.
• Experience using HubSpot, Google Calendar, outbound dialing platforms, or similar sales technology.
• Understanding of the home service industry is a plus.

Growth Path:

This role is designed as a development path into Sales. Strong performance, consistency, accountability, and demonstrated mastery of lead qualification and demo scheduling can lead to advancement into a Sales Representative role, where the focus expands from creating qualified sales opportunities to conducting demos and closing business. Why Join TNFR? At The New Flat Rate, we are not just selling a product - we are transforming the way home service businesses operate. As an SDR / Demo Scheduler, you are the front door of the sales process: creating the conversations that become qualified demos, stronger pipelines, and new customers. You will have clear performance expectations, coaching, a supportive team, and a defined opportunity to grow into a Sales Representative role.

Benefits:

• Base salary plus uncapped commission
• Major medical insurance
• Vision and dental coverage
• Paid time off (PTO) plus paid holidays
• 401(k) with company match
• Childcare contribution plan
• Cell phone allowance
• Gym membership allowance
• Continuing education allowance
• Positive, team-focused culture
• Opportunities for growth and advancement

Benefits:

401(k) matching Dental insurance Health insurance Paid time off Vision insurance Application Question(s): This position requires 200 outbound calls per day - are you comfortable spending the majority of your workday making outbound calls to prospective customers?

Work Location:

In person