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Confidential

Home Care- Business Development/ Marketing Specialist

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Job Description

Job description:
Location:
Travel Required Within Assigned Territory About Us:
We are a mission-driven agency committed to delivering exceptional home care and home health services to the communities we serve. We pride ourselves on helping individuals maintain independence and dignity while receiving the highest quality of care in their own homes. Join a team that values compassion, growth, and community engagement.
Position Summary:
We are seeking an experienced and motivated Marketing Specialist to join our growing team. This role is essential to driving growth across our Home Health service line. The ideal candidate will be responsible for generating new referrals and nurturing relationships with referral sources including Assisted Living Facilities, Independent Living Communities, IDD organizations, Case Managers, and other community-based partners. You will serve as the key point of contact between the agency and the community, ensuring clients are transitioned into care services professionally and in compliance with state and payor guidelines.
Key Responsibilities:
Achieve or exceed monthly referral and Start of Care (SOC) targets for assigned territory. Build, maintain, and expand strong relationships with referral sources including ALFs, ILFs, IDD organizations, hospitals, and community-based agencies. Identify client needs, verify benefits, and coordinate the complete referral process. Prepare and submit detailed weekly reports outlining outreach efforts, opportunities, and outcomes. Ensure compliance with company policies, HIPAA, and state regulations. Represent the agency in a professional and compassionate manner in all external engagements. Participate in both short- and long-term strategic planning to support company growth goals. Other duties as assigned.
Qualifications:
Bachelor's degree preferred. Minimum 1 year of experience in home health, healthcare marketing, case management, or a related field. Strong knowledge of Medicare, episodic payers is highly preferred. Proven ability to develop referral sources and maintain productive partnerships. Excellent written, verbal, and interpersonal communication skills. Self-motivated with the ability to work independently and manage time effectively. Must be organized, detail-oriented, and deadline-driven. Valid driver's license and reliable transportation required.
Why Join Us:
Be part of a compassionate, mission-based team. Competitive salary + performance-based incentives. Opportunities for professional development and advancement. Flexible schedule with autonomy over your territory. Make a direct impact on the lives of individuals and families in your community
Job Type:
Full-time Pay:
$58,000.00 - $85,000.00 per year
Benefits:
401(k) Dental insurance Health insurance Life insurance Vision insurance
Work Location:
On the road

Benefits

  • 401(k) Plans
  • Professional Development
  • Health Insurance
  • Dental Insurance