Sales Development Representative
Ati Motors
Rochester Hills, MI (In Person)
Full-Time
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Job Description
SDR /Inside Sales Specialist Role Summary Generate and qualify leads through outbound prospecting, and schedule product demos/intro meetings for the sales team. This is a high-activity role with clear daily targets and measurable outcomes. Key Targets 4 Sales Qualified Leads (SQLs) per month 50+ cold calls per day 125-150 outbound emails per day Participation in trade shows and industry events Responsibilities Prospect and generate leads through cold calling, email outreach, LinkedIn, and other channels Research target markets, industries, and potential customers to identify qualified prospects Engage leads in discovery conversations to understand their business needs and use cases Present product value clearly, focusing on how it addresses each prospect's specific challenges Qualify leads against defined criteria and schedule product demos for the sales team Follow up consistently to move leads through the pipeline and maintain deal momentum Log all activity, leads, and opportunities accurately in Salesforce Build and execute outbound email campaigns using tools such as Lusha, Apollo, or LGM Attend trade shows and industry events to network and generate new leads Track and report on outreach activity, pipeline progress, and lead quality metrics Stay current on product updates, competitive landscape, and industry trends Qualifications Bachelor's degree in Business, Marketing, or a related field 2+ years of experience in inside sales, SDR, or a similar outbound role Proven ability to hit or exceed activity and pipeline targets Strong verbal and written communication skills Comfortable making high volumes of cold calls and sending large-scale email campaigns Proficient in Salesforce CRM; experience with ZoomInfo, Lusha, Apollo, Salesloft (or equivalent) is a plus Self-motivated, organized, and able to manage time effectively in a fast-paced environment
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