As the Field Marketing & Sales Representative, you will serve as the boots-on-the-ground representative for LADDS brands (HOLIDAY and Green Routine) throughout New Jersey. Working closely with the Director of Wholesale, you will strengthen relationships with retail partners, increase product visibility, educate retail staff, and drive sell-through across our brand portfolio. This role is highly field-focused and requires someone who enjoys building relationships, solving problems, and representing our premium brands in our retail partners' stores every day. You will coordinate pop-up events, execute merchandising initiatives, conduct product trainings, and ensure our brands are consistently represented at the highest level both in-store and online. You'll be responsible for building excitement around our products, engaging directly with customers and retail staff, creating unique and engaging experiences through face-to-face interaction, answering questions on the spot, distributing marketing materials, and driving sales through hands-on product demonstrations and pop-ups. The ideal candidate is self-motivated, organized, punctual, and detail oriented, with the confidence to connect with a diverse spectrum of clients/customers while managing their own schedule and maintaining regular communication with customers and internal leadership. This position plays a critical role in building brand loyalty, supporting wholesale growth, and helping establish LADDS as the premier wholesale partner in New Jersey.

RESPONSIBILITIES

Retail Relationship Management

• Build and maintain relationships with retail managers, buyers, and retail staff.
• Conduct regular account visits and provide ongoing product education and support.
• Maintain consistent communication with assigned accounts. Field Marketing
• Own a reliable personal vehicle and travel throughout New Jersey at least four days per week.
• Coordinate, schedule, and conduct your own pop-ups, vendor days, and product education sessions for retail staff.
• Execute merchandising drops, displays, signage, and promotional activations.
• Ensure marketing materials remain stocked, compliant, and professionally displayed, as well as track the distribution of physical and digital marketing materials. Sales Support
• Identify new sales opportunities within existing and prospective accounts.
• Assist with new account onboarding and product launches.
• Help increase distribution, shelf space, and SKU penetration. Brand Representation
• Represent LADDS professionally at retail stores, trade events, networking events, and community activations.
• Maintain expert-level knowledge of all company brands and products. Social Media & Content
• Capture photos and videos during store visits, pop-ups, and other field marketing activities
• Create engaging social media content.
• Collaborate with the marketing team to provide authentic field content. Competitive Intelligence
• Monitor competitor pricing, promotions, merchandising, shelf placement, and new product launches.
• Report market intelligence to the Director of Wholesale to support pricing, procurement, product strategy, and future brand development. Reporting
• Maintain CRM notes after every account visit.
• Submit weekly reports detailing visits, trainings, pop-ups, merchandising, competitive insights, and opportunities.

Other Duties as Assigned

QUALIFICATIONS

• 2+ years of industry sales, field marketing, retail management, brand ambassador, or outside sales experience preferred.
• Experience in retail customer service and/or hospitality is a plus.
• Knowledge of the New Jersey retail and wholesale market.
• Excellent relationship-building and communication skills.
• Must be outgoing, attentive, and comfortable engaging in conversation with customers and clients
• Team-oriented work mentality with the ability to be self-sufficient.
• Strong professional communication skills, both written and verbal.
• Experience coordinating pop-ups, events, and product education.
• Social media content creation experience.
• Highly organized and self-motivated.
• CRM experience preferred.
• Valid driver's license and reliable personal vehicle and ability to transport pop-up setup materials.
• Willingness to travel throughout New Jersey at least four days per week.
• Ability to lift approximately 40 pounds.
• Ability to stand for extended periods and safely perform physical tasks like setting up and breaking down pop up table setup, loading/unloading pop up setup and marketing materials from a vehicle, and carrying them in/out of dispensaries
• Availability to work evenings and weekends as needed.

QUARTERLY INCENTIVE PLAN

This position participates in a quarterly incentive plan designed to reward measurable contributions to revenue growth, retail execution, and brand expansion. Incentive payouts are based on a balanced scorecard of key performance indicators including:

• Pop-ups, vendor days, and brand activations completed
• Retail staff education sessions delivered
• Distribution gains and new SKU placements
• Merchandising compliance and retail execution scores
• New qualified account leads generated
• Retail partner satisfaction and account support
• Social media content creation and field marketing contributions
• CRM compliance and weekly reporting accuracy
• Achievement of quarterly territory objectives established by the Director of Wholesale The incentive plan is designed to reward employees who consistently execute at a high level, drive measurable sell-through, strengthen retail partnerships, and contribute to the long-term growth of LADDS.

This role also offers a defined career path into Territory Manager, Regional Sales Manager, or Director of Field Sales as the organization expands.

Pay:

$60,000.00 - $75,000.00 per year

Work Location:

In person