Gold Standard Bathrooms is a fast-growing New Jersey bathroom remodeling company specializing in high-quality, low-maintenance bath and shower renovations. We're looking for an experienced, energetic Lead Generation Specialist who knows how to turn conversations into qualified appointments and help keep our sales team's calendar full. This is not simply a customer service position. We are looking for someone who is comfortable on the phone, persistent with follow-up, outgoing in person, organized, competitive, and motivated by results.
IMPORTANT
This position requires working home shows, community events, and other local marketing events, including occasional evenings and weekends. What You'll Do You will be responsible for generating, nurturing, qualifying, setting, and confirming appointments for our in-home sales team.
Responsibilities include:
Respond quickly to new inbound leads from Facebook, our website, advertising campaigns, referrals, and other lead sources Make outbound calls to new, existing, and previously contacted prospects Follow up consistently with leads who have not yet scheduled Re-engage older leads and unsold opportunities Qualify homeowners before scheduling appointments Set and confirm qualified in-home sales appointments Maintain consistent communication through phone calls, text messages, and email Follow up with existing customers for reviews, referrals, testimonial videos, and additional opportunities "Work the neighborhood" around completed and upcoming projects to generate additional leads Develop relationships with 55+ communities, HOAs, property managers, real estate professionals, and other potential referral partners Represent Gold Standard Bathrooms at home shows, trade shows, fairs, festivals, senior/community events, and other local events Engage homeowners face-to-face at events, generate interest, collect qualified leads, and set appointments Assist with grassroots marketing, canvassing, neighborhood outreach, and local promotional campaigns Respond professionally to prospects through Facebook, Instagram, and other digital channels Help nurture leads through our CRM and marketing automation systems Maintain accurate notes, lead statuses, follow-up tasks, and appointment information Track lead-generation activity, appointment-setting performance, and results Work closely with management, marketing, and our outside sales team to improve lead quality and appointment volume Meet or exceed established lead-generation, contact, appointment-setting, and confirmation goals What We're Looking For The ideal candidate understands that most leads do not book after one phone call. You must be comfortable following up, overcoming objections, asking for the appointment, and continuing to work opportunities until they are either scheduled or truly no longer viable. You must also be comfortable getting out from behind the desk. We need someone who can represent our company professionally at home shows and community events, approach homeowners, start conversations, and turn those conversations into leads and appointments. Qualifications High school diploma or equivalent required 2+ years of lead generation, appointment setting, inside sales, telemarketing, or similar experience preferred Home improvement experience strongly preferred Proven ability to generate and set qualified appointments Strong phone sales and objection-handling skills Confident and outgoing when speaking with homeowners face-to-face Excellent verbal and written communication skills Comfortable making a high volume of outbound calls Ability to confidently ask for the appointment Persistent and comfortable hearing "no" without becoming discouraged Strong organizational and follow-up skills Comfortable using CRM systems, texting, email, and basic marketing technology Ability to manage multiple leads and follow-up opportunities simultaneously Reliable, professional, and accountable Able to work independently while contributing to a team environment Must be available to work scheduled home shows and community events Must have flexibility to work occasional evenings and weekends when events are scheduled Must have reliable transportation to local events Preferred Experience Bathroom remodeling or home improvement industry Home improvement call center or appointment-setting experience Lead nurturing and database reactivation Facebook and digital marketing leads CRM and marketing automation platforms Referral and community outreach programs Home shows, trade shows, fairs, festivals, canvassing, or grassroots marketing What Success Looks Like Success in this position is measured by results. We want someone who takes ownership of the lead pipeline, follows up consistently, keeps our sales representatives in front of qualified homeowners, and is always looking for another opportunity to generate business. Whether you're working the phones, following up with an old lead, asking a completed customer for a referral, networking in a 55+ community, or standing at a home show talking to homeowners, the goal is the same: Generate qualified leads. Set appointments. Help grow the company. Why Gold Standard Bathrooms? We're building a company focused on providing homeowners with an easier way to renovate their bathrooms through attractive, durable, low-maintenance bath and shower solutions. If you have experience selling over the phone, generating leads, working events, setting appointments, and following up until you get an answer, we want to hear from you. Apply today to join the Gold Standard Bathrooms team.
