Marketing & Sales Specialist — Powersports DealershipJob Summary The Marketing & Sales Specialist is responsible for driving dealership sales, generating new customer leads, promoting powersports products and services, and building a strong dealership online presence. This position combines hands-on sales with creative marketing to increase showroom traffic, online engagement, customer retention, and overall dealership revenue. This will be an 80% marketing and 20% sales position. Key Responsibilities

• Develop and execute marketing campaigns to promote inventory, sales events, promotions, and dealership services
• Manage and create engaging content for Facebook, Instagram, TikTok, and other social media platforms.
• Photograph all new and used inventory for online marketplaces and dealership websites.
• Create and maintain outside, upper warehouse and showroom displays for all units.
• Display and update manufacturer POP displays throughout the dealership.
• Coordinate promotional events, demo days, customer appreciation events, and seasonal sales campaigns.
• Manage the dealership, YouTube channel, and Google business page.
• Stay current on product features, industry trends, competitor activity, and manufacturer promotions.
• Back up the sales department to sell motorcycles, ATVs, UTVs, snowmobiles and personal watercraft as needed.
• Follow up on leads through phone calls, email, text, social media, and dealership CRM systems. Qualifications
• Previous sales, marketing, retail, automotive, or powersports experience preferred.
• Strong communication, customer service, and interpersonal skills.
• Comfortable with being on camera, shooting and editing videos.
• Understand Google, SMS, SEO, SEM, retargeting, Meta insights, and Google ad words.
• Competent using social media and digital marketing platforms.
• Proven ability to create engaging social media content that resonates with the target audience and drives brand awareness for Dax Powersports.
• Ability to work independently while contributing to a team.
• Proficient computer skills and the ability to learn dealership software and CRM systems.
• Strong communication skills both verbal and written.
• Passion for power sports products is a must.
• Valid driver's license required, motorcycle endorsement a plus.

Success in This Position The ideal candidate is creative, passionate about power sports, and enjoys working with customers while creating memorable customer experiences in person and online. They should be comfortable both talking with customers on the showroom floor and promoting the dealership online, with a strong focus on customer satisfaction, follow-up, and measurable sales growth. This is a salaried position with annual bonuses, 401K, health, dental and vision insurance available. Salary range $50,000-$60,000. Specific job description available on request. Apply in person Wednesday September 2nd through Friday, September 4th between the hours of 10 amand 4pm or Saturday, September 5th between 9am and 12pm.

Pay:

$50,000.00 - $60,000.00 per year

Benefits:

401(k) matching Dental insurance Employee discount Health insurance Paid time off Vision insurance

Work Location:

In person