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Business Development Representative
Career Insights for Business Development Specialist
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Based on Ohio data
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What they do
A Business Development Specialist identifies new business opportunities and clients for a company, identifies new products, services and lines of business, and develops marketing and sales strategies to help grow a company's business. Collects and manages data on sales and business processes, does market research, and stays informed of industry trends and dynamics. Builds customer relationships and partnerships. Reports to a Business Development Manager or Director.
$67,711 / year median in Ohio
+3% projected growth
Job Description
- Cold call into designated target markets to build new customer relationships
- Represent the company at trade shows to generate new leads
- Make warm calls to previously engaged or referred prospects
- Conduct face-to-face (F2F) visits with prospective customers
- Qualify inbound and self-sourced leads before handing off to Sales
- Coordinate trade show participation with the Revenue Manager
- Request brochures, catalogs, and trade show materials from the Marketing Assistant as needed Pipeline & CRM Management
- Log all outreach activity, call notes, and lead status in the CRM
- Maintain and update the target account list of in-scope markets and companies
- Track activity-to-conversion metrics (calls → qualified leads → handed-off opportunities) to support the Revenue Manager's KPI and incentive program Research & Targeting
- Research target accounts prior to outreach (industry, equipment in use, likely pain points)
- Identify new target markets or verticals for expansion beyond the existing list
- Monitor competitor activity and flag displacement opportunities in target accounts Hand-Off Quality
- Document context when handing a lead to Sales (discussion notes, budget signals, timeline, decision-maker)
- Apply a consistent qualification standard (e.g., budget, authority, need, timeline) before a lead count as "qualified" Trade Shows & Events
- Conduct pre-show outreach to book meetings with target accounts ahead of each show
- Follow up on booth leads within a defined window after each show Nurture & Reporting
- Follow up with not-yet-ready prospects on a set cadence rather than one-time outreach
- Periodically re-engage dormant or lost accounts
- Provide a weekly pipeline and activity report to the Revenue Manager Works Closely With
- Sales — for lead hand-off and coordinated account coverage
- Marketing Assistant — for marketing collateral and trade show support
- Revenue Manager — for target market direction, trade show planning, and KPI reporting Looking forward to you joining our team!